The Death of Traditional Advertising

0 Anmeldelser
0
Episode
98 of 1932
Længde
17M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

How do brands survive in an era of big data, social media, and increasing consumer cynicism?

Ed Butler looks at the case of Royal Enfield motorbikes, whose sales in India were boosted even though it made a point of not paying for star sponsorship - unlike its rivals.

But if glossy magazine splashes and billboards featuring big name cricket stars don't cut it anymore, what is the way forward? Ed speaks to two practitioners of the dark arts of advertising - Steve King of social media analytics company Black Swan, and Jason Peterson, the chief creative officer at ad giant Havas.

(Picture: Torn and fading billboard car advert; Credit: Spencer Platt/Getty Images)


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

Other podcasts you might like ...