Fighting Ukraine fundraising fatigue

Fighting Ukraine fundraising fatigue

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Episode
1219 of 2056
Længde
17M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

It's been six months since Russia invaded its neighbour Ukraine. In the early days, in late February, March and April, charities were overwhelmed by donations and offers from people who wanted to help. But they're now having to work much harder to get much needed donations.

Ukrainian chef and author Olia Hercules is finding new ways to fundraise for families left behind in her home town. When war broke out Olia told the BBC's Victoria Craig about getting money and vital equipment to her brother on the front line. We catch up with Olia in her London home.

Ronny Krieger, general manager of Patreon Europe, explains how people looking to raise money are using the fundraising platform.

We also hear from Ukraine-based charity Aid Legion. Its co-founder Anna Goncharova tells us how she and her colleagues worked to come up with a campaign to rally people to the cause in an uplifting, impassioned way.

Presenter: Victoria Craig Producer: Stephen Ryan Photo: Olia Hercules; Credit: Victoria Craig/BBC


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