Bloomberg Opinion columnist Chris Bryant says the move by BMW to introduce subscription charges for heated seats is similar to the pricing tactics used by airlines of charging for extras like checking in baggage. He tells Bloomberg's Stephen Carroll and Caroline Hepker that he's not against paying for extra services from carmakers, but that this charge relates to hardware that already exists in cars people have paid for. See omnystudio.com/listener for privacy information.
Bloomberg Opinion columnist Chris Bryant says the move by BMW to introduce subscription charges for heated seats is similar to the pricing tactics used by airlines of charging for extras like checking in baggage. He tells Bloomberg's Stephen Carroll and Caroline Hepker that he's not against paying for extra services from carmakers, but that this charge relates to hardware that already exists in cars people have paid for. See omnystudio.com/listener for privacy information.
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