Everlane, Shein and the Decline of Millennial Optimism

Everlane, the sustainability-focused basics clothing brand, is being acquired by Shein, the e-commerce giant known for fast fashion. To Bloomberg’s Amanda Mull, the sale reflected how far consumers are or aren’t willing to go to shop their values—and marked Everlane as the latest direct-to-consumer company to struggle. On today’s Big Take podcast, we hear from Mull, Everlane shoppers and the brand’s co-founder Michael Preysman, to understand where the company went wrong and what its sale could mean for the future of retail. Read more: E-Commerce Giant Shein Buys Apparel Brand Everlane, Reports Say Quince’s Best-Kept Secret Isn’t Its Cheap Cashmere and Couches We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. Hosted by Sarah Holder; Produced by Laura Newcombe and Julia Press; Reported by Amanda Mull; Edited by Tracey Samuelson. Fact-checking by Victor Swezey; Engineering by Alex Sugiura. Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

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