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Cool Zone Media and iHeartPodcasts

Better Offline is a weekly show exploring the tech industry’s influence and manipulation of society - and interrogating the growth-at-all-costs future that tech’s elite wants to build. 

Combining narrative-form storytelling, one-on-one interviews and panel-based discussions, Better Offline cuts through the buzzwords and obfuscation of the tech industry, investigating and evaluating the schemes and scams of everyone from cryptocurrency scumbags to the greediest of the venture capital elite. Tech industry veteran Ed Zitron and a dynamic coterie of guests will help listeners understand the who, how and why of how tech’s most powerful players are changing the world - for better or for worse.

Better Offline

In a bonus third episode, Ed Zitron reports exclusively on how OpenAI’s new "router-based" ChatGPT-5 makes it impossible for the company to cache the static prompt for any model or tool it uses every single prompt, doubling token burn for mediocre gains.
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Exclusive: How GPT-5 Actually Works

In part two of this week's two-part Better Offline, Ed Zitron walks you through how America’s economic growth has become dependent on Amazon, Google, Microsoft and Meta’s AI capital expenditures - and how this inevitably harms both the economy and our markets.
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

The AI Money Trap, Part Two

In part one of this week's two-part Better Offline, Ed Zitron walks you through how AI startups’ overstuffed valuations make them impossible targets for acquisition or IPO - and how this may cause lasting harm to Silicon Valley when the bubble bursts.
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

The AI Money Trap, Part One

In this week’s monologue, Ed Zitron walks through the rough launch of GPT-5, and how ChatGPT’s fandom-like following has become a huge problem for OpenAI.
 
The Enshittification of Generative AI: https://www.wheresyoured.at/the-enshittification-of-generative-ai/
 
The Wall Street Journal - The Next Great Leap in AI Is Behind Schedule and Crazy Expensive:
https://www.wsj.com/tech/ai/openai-gpt5-orion-delays-639e7693?ref=wheresyoured.at 
 
Live service game post: https://bsky.app/profile/catharsis23.bsky.social/post/3lw5jvotgfk2
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Monologue: The Agony Of GPT-5

In a paper released earlier this year, three academics from the University of Glasgow classified ChatGPT's outputs not as "lies," but as "BS" - as defined by philosopher Harry G. Frankfurt in "on BS" (and yes I'm censoring that) - and created one of the most enjoyable and prescient papers ever written. In this episode, Ed Zitron is joined by academics Michael Townsen Hicks, James Humphries and Joe Slater in a free-wheeling conversation about ChatGPT's mediocrity - and how it's not built to represent the world at all.
 
Paper: https://link.springer.com/article/10.1007/s10676-024-09775-5
Michael Townsen Hicks: https://www.townsenhicks.com/
Joe Slater: https://www.gla.ac.uk/schools/humanities/staff/joeslater/
 
Original Air Date: 7.18.24
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

CZM Rewind: The Academics That Think ChatGPT Is BS

In this week’s Better Offline monologue, Ed talks about Anker’s Nebula X1, an expensive, excellent-looking and adaptable projector that can work just about anywhere.
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount 
Nebula X1 Projector: https://amzn.to/45645dR
Nebula Wireless Satellite Speakers: https://amzn.to/45E2EmZ
Nebula gimbal stand for projectors: https://amzn.to/47qi8wa
Epson Duet 80” Projector Screen: https://amzn.to/45o5Odr
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
BUY A LIMITED EDITION BETTER OFFLINE CHALLENGE COIN! https://cottonbureau.com/p/XSH74N/challenge-coin/better-offline-challenge-coin#/29269226/gold-metal-1.75in
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Monologue: The Anker Nebula X1 Is The Best Projector I've Ever Used

In this episode, Ed is joined by writer and critic Molly White to talk about how RSS can purify your news experience, the challenge of the newsletter economy, and what gives her optimism for the future.
 
Citation Needed Newsletter: https://www.citationneeded.news
Molly on Bluesky: https://bsky.app/profile/molly.wiki
 
Better Offline listener deal: Get $15 Off Where's Your Ed At Premium! Deal goes until the end of August.
https://edzitronswheresyouredatghostio.outpost.pub/public/promo-subscription/better-offline-discount
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Building A Newspaper Out of the Internet with Molly White

In this week’s monologue, Ed Zitron walks you through how and why OpenAI and Anthropic use “annualized revenues” to hide that they’re nowhere near their yearly revenue projections.
 
https://www.theinformation.com/articles/anthropic-revenue-hits-4-billion-annual-pace-competition-cursor-intensifies?rc=kz8jh3 
www.theinformation.com/articles/openai-hits-12-billion-annualized-revenue-breaks-700-million-chatgpt-weekly-active-users?rc=kz8jh3
 
Episode note: I say “$5.5 billion” for OpenAI’s potential revenue in 2025. Calculations I’ve run since suggest it could be lower - around $5.25 billion. Both of these numbers are reasonable.
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Monologue: Annualized Revenues Are BS

Welcome to Radio Better Offline, a tech talk radio show recorded out of iHeartRadio's studio in New York City.

Ed Zitron is joined in studio by Mia Sato of The Verge and Dave Lee of Bloomberg to talk how companies like TikTok and Google change the web with their incentives, the nihilism of Pop Mart's viral Labubus, and why people are more game to pay independent writers.

Mia Sato, The Verge 
https://www.theverge.com/authors/mia-sato
https://bsky.app/profile/miasato.bsky.social
https://www.instagram.com/miasato.2/

Story around “dupes”
https://www.theverge.com/cs/features/709635/knock-it-off

Story around “Labubus”
https://www.theverge.com/analysis/710047/labubu-pop-mart-blind-boxes-scarcity-marketing 

Dave Lee, Bloomberg
https://www.bloomberg.com/authors/AWQ3soOJK0Y/dave-lee
https://x.com/DaveLeeBBG
https://bsky.app/profile/davelee.me 

Story around Google and AI
https://www.bloomberg.com/opinion/articles/2025-07-28/google-is-reaping-the-rewards-of-its-unfair-ai-advantage?srnd=undefined

Google “Web Guide”
https://blog.google/products/search/web-guide-labs/
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Radio Better Offline: Mia Sato & Dave Lee

In part three of this week's three-part Better Offline, Ed Zitron walks you through how AI agents don’t really exist, how deceitful AI marketing has become, and why everything is brittle as a result.
 
YOU CAN NOW BUY BETTER OFFLINE MERCH! Go to https://cottonbureau.com/people/better-offline and use code FREE99 for free shipping on orders of $99 or more.
 
---
 
LINKS: https://www.tinyurl.com/betterofflinelinks
 
Newsletter: https://www.wheresyoured.at/
 
Reddit: https://www.reddit.com/r/BetterOffline/ 
 
Discord: chat.wheresyoured.at
 
Ed's Socials:
 
https://twitter.com/edzitron
 
https://www.instagram.com/edzitron

See omnystudio.com/listener for privacy information.

Building A Newspaper Out of the Internet with Molly White

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