the seduction of "hard to get"

i had an epiphany recently and it's been really fascinating because it's about a belief that i've had that i wasn't fully conscious of. the subconscious belief that i've carried almost my whole life is that people who are harder to get are better. people who are harder to get can provide more value in my life. this is a belief that if i had spoken it sooner, i would've demolished it sooner because i know in my conscious brain that it’s not true. but for some reason, i've always believed that.