This episode's guest is Hans Lorei. I met Hans in the short-term rental space, and have been following him as he's grown a massive interior design brand across social media the last 8 months.
Interior design has always been one of the most important aspects of building a home. However, it can be very challenging due to the need to balance multiple factors like functionality, aesthetics, budget, and technical requirements, all while accommodating subjective preferences and evolving trends.
In this episode, we decode the formula of how to grow a brand on social media, how Hans grew his account to 500k followers on Instagram (in just 8 months!), how to lean into a niche and ultimately monetize it once you've build out the distribution channels. We also discuss Real Estate development and the subdivide land project Hans and his team is building.
How you enjoy the show!
Hans Instagram: https://www.instagram.com/hansloreidesign?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
My company's short-term rental Instagram: https://www.instagram.com/mountainforkresort/?hl=en . . Timestamps: 00:01:24 - Introduction 00:01:30 - Hans Instagram Journey 00:02:31 - Idea and Inspiration Behind Hans' Content 00:03:54 - Hans Content Creation Process 00:04:25 - Hans Experience with Instagram Growth 00:07:57 - The Role of Algorithms in Hans' Growth 00:17:17 - Hans Content Strategy and Niche 00:21:40 - Social Media and Business 00:22:04 - Influencer Collaborations 00:24:09 - Influencer Charges and Giveaways 00:26:48 - Monetizing an Audience 00:28:57 - Building an Audience 00:30:26 - Fitness Influencers 00:31:47 - Monetizing a Design Audience 00:36:42 - Consulting and Personal Taste 00:41:31 - Arrington Woods Development 00:42:47 - Challenges with Septic System 00:44:07 - Learning from Development Experience 00:46:23 - Subdividing Land and Its Potential 00:50:03 - Marketing and Sales of Land 00:55:22 - Closing Remarks
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