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Roman Mars

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

99% Invisible

In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

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Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #9: Missing Children Milk Carton

A Louisiana man born into slavery designs an airship with hopes to take flight. Those plans are interrupted, but maybe not forever.

Listen to Family Lore wherever you get your podcasts.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If Mosquito Hawks Can Fly

In 1902, an American classic was born: the teddy bear. Named after President Theodore Roosevelt, the toy became a huge hit, and sparked an idea…maybe every president from then on should have their own viral stuffed animal. Jon Mooallem tells the story of the ill-fated billy possum, and how our fickle feelings about animals have shaped the history—and perhaps the future—of our relationship with the natural world.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #8: Billy Possum

We keep score of everything these days. But what happens when the numbers start changing what we actually care about?

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Score

Before the Declaration of Independence was even a twinkle in the founding fathers' eyes, there was James Otis. Journalist Jack Hitt returns to tell the wild, tragic story of America’s forgotten proto-founding father and his inflammatory 1764 pamphlet. A story that is, in many ways, the story of the founding document of the United States of America.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #7: The Otis Pamphlet

Before the internet went global, one undersea gamble made it possible. 

Jane Ruffino’s story, "Say Goodbye to the Undersea Cable That Made the Global Internet Possible," appears in the May-June issue of Wired magazine.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transatlantic Fiber-Optic Expialidocious

In this episode, Roman and historians Heather Ann Thompson and Elliot Williams tell the story of the sharpened screwdriver: the object at the heart of the 1984 Bernhard Goetz subway shooting. In a difficult moment in New York City, four Black teenagers were transformed in the public imagination into armed criminals. What follows is a gripping account of how misinformation takes hold, how fear shapes public opinion, and how one narrative can ripple outward – echoing through decades of similar cases that continue to unfold today.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #6: "Sharpened Screwdriver"

Billions of state quarters disappeared from circulation...and that was exactly the plan.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Most Exciting Change America Has Ever Seen

In this episode, Roman and historian Imani Perry follow the Webster Blue Back Speller from the early days of the United States, to the heart of Black intellectual life. Through the lives of Booker T. Washington and W. E. B. Du Bois, Roman and Imani uncover how a single object became a gateway to literacy, self-determination, and an enduring debate about what education, citizenship, and freedom should mean in America.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #5: Blue Back Speller

Love it or hate it, one buzzing horn changed the sound of the World Cup forever.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. 

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. 

 
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

100 Objects #9: Missing Children Milk Carton

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