Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing: Practical Applications3.86 22 5 Forfatter: Jim Sterne Oplæser: Gary Allan Poe
Findes som lydbog.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Mere info om lydbogen:Forlag: Gildan Media
Længde: 11T 11M