Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners-but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any websiteLearn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.