What Most Podcasters Get Wrong About Marketing

Why do some podcasts grow while others do not?

My guest today, Jeremy Enns, asked himself that question and is in a unique position to get an answer. He’s CEO & Storyteller In Chief of Counterweight Creative, a podcast strategy and marketing agency.

Jeremy looked into the data of what was and wasn’t working for his clients. Today, he's sharing what he’s learned. Jeremy and I are discussing:

1. How Your Podcast's Positioning Can (And Will) Make Or Break Your Show 2. What Most Podcasters Get Wrong About The Role Their Podcast Is Best Suited To Play In Their Marketing System 3. How A 200 Download/Ep Podcast Pulled Off A $300K Launch

And if you’re interested in podcast sponsorships, Jeremy is holding a free 5-day workshop on how small shows can land big sponsors. If you’d like to sign up for that, you can do so using my partner link sarahfmikutel.com/jeremy This workshop is happening March 29-April 2 2021, after which I’ll link to something else cool Jeremy has going on.

Jeremy is a fellow world wanderer and you can hear more of his story on my other podcast, LIVE Without Borders.

Enjoy the show!

*** Hiya, I'm your host Sarah Mikutel, podcast launch consultant at your service.

Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over here. sarahmikutel.com/buzzsprout

Release date

Lydbog: 11. marts 2021