Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Ultimate Guide to Pay-Per-Click Advertising

Serier

1 of 20

Sprog
Engelsk
Format
Kategori

Økonomi & Business

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

© 2014 Entrepreneur Press (E-bog): 9781613082720

Release date

E-bog: 17. marts 2014

Andre kan også lide...

  1. Viral Velocity: Global Web Success Secrets Howie Todoit
  2. How to Build a Complete Salesperson Bryan Dodge
  3. Cash Flow Made Simple Professor Gee
  4. Social Machines: How to Develop Connected Products That Change Customers' Lives Peter Semmelhack
  5. The Reverse Mortgage Book: Everything You Need to Know Explained Simply Cindy Holcomb
  6. Anatomy of Froth Swapnil Pawar
  7. The Encyclopedia of Small Business Forms and Agreements: A Complete Kit of Ready-to-Use Business Checklists, Worksheets, Forms, Contracts, and Human Resource Documents Martha Maeda
  8. Outlaw: Fight for Your Customers and Sell Without Fear Trent Leyshan
  9. The Bizzics Way: Powering Your Small Business to Maximum Momentum Chip Higgins
  10. Getting What You Want in a Negotiation By Learning How to Signal: How to Develop the Skill of Effective Signaling in a Negotiation in Order to Get the Best Possible Outcome Dr. Jim Anderson
  11. BUILT BY ENTERPRISE: UNLOCKING THE POTENTIALS OF SMES IN NIGERIA Dr Peter Bamkole
  12. The Complete Guide to Locating, Negotiating, and Buying Real Estate Foreclosures: What Smart Investors Need to Know - Explained Simply Frankie Orlando
  13. From the Sea to the C-Suite: Lessons Learned from the Bridge to the Corner Office Cutler Dawson
  14. Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
  15. Man in Motion: A suburban tech guy's journey into love and wisdom Alexander Thomas
  16. Can students return a billion oysters to NY harbor? PBS NewsHour
  17. Trusts A Practical Guide Terence O'Hallorann
  18. *Keys of Truth: Unlocking God's Design for the Sexes Cristie Penn
  19. Uncommon Marriage: What We've Learned about Lasting Love and Overcoming Life's Obstacles Together Tony Dungy
  20. Instant Officiant: A No-Nonsense Guide to the Perfect Wedding Ceremony Chris Cote
  21. Nothing Beside Remains Crystal Calloway
  22. Overcomers: Gaining Victory Over the Obstacles in Life Jeffrey Bush
  23. The Invincible Family: Why the Global Campaign to Crush Motherhood and Fatherhood Can't Win Kimberly Ells

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet