Nyd den ubegrĂŠnsede adgang til tusindvis af spĂŠndende e- og lydbĂžger - helt gratis
3.1
Ăkonomi & Business
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.
Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
© 2014 Ascent Audio (Lydbog): 9781469059150
Release date
Lydbog: 1. juni 2014
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
BĂžrnevenligt miljĂž (Kids Mode)
Det er nemt at opsige nÄr som helst
For dig som lytter og lĂŠser ofte.
1 konto
100 timer/mÄned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og lĂŠser ubegrĂŠnset.
1 konto
UbegrĂŠnset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som Ăžnsker at dele historier med familien.
2-6 konti
100 timer/mÄned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /mÄnedFor dig som vil prÞve Mofibo.
1 konto
20 timer/mÄned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
Dansk
Danmark