Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

7 Anmeldelser

3.1

Længde
16T 23M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.

Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

© 2014 Ascent Audio (Lydbog): 9781469059150

Release date

Lydbog: 1. juni 2014

Andre kan også lide...

  1. Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
  2. Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
  3. The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others Jeffrey Gitomer
  4. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  5. Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
  6. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  7. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
  8. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
  9. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
  10. Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar John Jantsch
  11. Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development John Rosso
  12. Power Prospecting Strategies Omar Periu
  13. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
  14. Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales Orvel Ray Wilson
  15. Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
  16. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
  17. Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Jamie Shanks
  18. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  19. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
  20. In search of the Obvious: The Antidote for Today's Marketing Mess Jack Trout
  21. Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition Thomas Baumgartner
  22. Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  23. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Michael Port
  24. Fill Your Funnel: Selling with Social Media Tom Hopkins
  25. Leading Loyalty: Cracking the Code to Customer Devotion Leena Rinne
  26. The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams Derek Gatehouse
  27. Investigative Selling System Omar Periu
  28. The Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team Jonathan Whistman
  29. Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling Jay Baer
  30. Continuous Branding: For Service-based Organisations Ambitious to Grow Craig Thatcher
  31. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  32. Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
  33. High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
  34. The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Jeffrey Gitomer
  35. Tom Hopkins on Selling Tom Hopkins
  36. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
  37. Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
  38. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Mark Joyner
  39. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
  40. Sales Management Success: Optimizing Performance to Build a Powerful Sales Team Warren Kurzrock
  41. 21 Secrets of Million-Dollar Sellers: America's Top Earners Reveal the Keys to Sales Success Stephen J. Harvill
  42. The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating Gerard Nierenberg
  43. The Ideas of Michael Porter About Strategy: MBA in One Day - Management Classics Ben Tiggelaar
  44. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
  45. Your Next Move Michael D. Watkins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis