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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Længde
7T 25M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

© 2011 Ascent Audio (Lydbog): 9781663743480

Release date

Lydbog: 7. februar 2011

Tags

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