Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Længde
7T 3M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Mobile has reprogrammed your customers’ brains.

Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.

Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

© 2014 Ascent Audio (Lydbog): 9781469059655

Release date

Lydbog: 1. juli 2014

Andre kan også lide...

  1. Powering Prosperity: A Citizen's Guide to Shaping the 21st Century Indranil Ghosh
  2. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li
  3. Free Enterprise: An American History Lawrence B. Glickman
  4. New Rules for Business: Groundswell Expanded and Revised Edition: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution Charlene Li
  5. Financial Reckoning Day Fallout: Surviving Today's Global Depression William Bonner
  6. Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet Bart Elmore
  7. The 7 Most Important Equations for Your Retirement: The Fascinating People and Ideas Behind Planning Your Retirement Income Moshe A. Milevsky
  8. True Story: How to Combine Story and Action to Transform Your Business Ty Montague
  9. Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold Kevin Freiberg
  10. The Real Business of IT: How CIOs Create and Communicate Value George Westerman
  11. The Future Ready Organization: How Dynamic Capability Management Is Reshaping the Modern Workplace Gyan Nagpal
  12. Superpower: How to Think, Act, and Perform with Less Effort and Better Results Ford Saeks
  13. Advice for Working Moms Harvard Business Review
  14. Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon David Welch
  15. Hidden Truths: What Leaders Need to Hear but are Rarely Told David Fubini
  16. Business to Diplomacy: The Complexity of Leadership Dr Andrew Campbell
  17. Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality Donald Miller
  18. Searching for God Knows What Donald Miller
  19. 500 Quotations from the Great Philosophers of the 16th Century Miguel de Cervantès
  20. FREIGHT BROKER & TRUCKING BUSINESS STARTUP 2022-2024: Everything You Need to Start Your Successful Business in Just 30 Days + 10 Essential Tasks You Need to Know So You Don’t Throw Your Money Away DAMIAN JOHNSTON
  21. Creative Imagination Warren Hilton
  22. As A Man Thinketh James Allen
  23. The Challenge Culture: Why the Most Successful Organizations Run on Pushback Nigel Travis
  24. Thank You for Disrupting: The Disruptive Business Philosophies of the World's Great Entrepreneurs Jean-Marie Dru
  25. Step Back: Bringing the Art of Reflection into Your Busy Life: How to Bring the Art of Reflection into Your Busy Life Joseph L. Badaracco
  26. 101 Weird Ways to Make Money: Cricket Farming, Repossessing Cars, and Other Jobs With Big Upside and Not Much Competition Steve Gillman
  27. Zero-Sum Game: The Rise of the World's Largest Derivatives Exchange Erika S. Olson
  28. Be Mean About the Vision: Preserving and Protecting What Matters Shawn Lovejoy
  29. Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value Daniel Isenberg
  30. DeFi For Dummies Seoyoung Kim
  31. Friend Me!: 600 Years of Social Networking in America Francesca Davis DiPiazza
  32. The Power of Virtual Distance: A Guide to Productivity and Happiness in the Age of Remote Work Karen Sobel Lojeski
  33. WorkInspired: How to Build an Organization Where Everyone Loves to Work Aron Ain
  34. The Truth is Reality, Two Point Zero Eileena Warehouser
  35. Urgent!: Strategies to Control Urgency, Reduce Stress and Increase Productivity Dermot Crowley
  36. Get in Gear: The Seven Gears that Drive Strategy to Results Sean T. Ryan
  37. The New Normal in IT: How the Global Pandemic Changed Information Technology Forever Gregory S. Smith
  38. 100 Quotes by Martin Luther King Jr Martin Luther King
  39. You Are a High Value Target: When the Good Guys Become the Targets David L. Johnston
  40. The Power of Student Agency: Looking Beyond Grit to Close the Opportunity Gap Anindya Kundu
  41. Results: Getting Beyond Politics to Get Important Work Done Charlie Baker
  42. Your Redefining Moments: Becoming Who You Were Born to Be Dennis Merritt Jones

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet