The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to: • Develop a clear business vision • Position your business and services strategically • Research your market and target your ideal client • Integrate online and offline marketing • Put measurements in place to assess marketing tactics • Create an effective implementation schedule • Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

© 2015 Entrepreneur Press (E-bog): 9781613083031

Udgivelsesdato

E-bog: 11. august 2015