The House of the Prancing Horse: Racing, Road Cars, and the Business of Exclusivity from Track Legend to Global Luxury Power

This independent book explores the rise of one of the world’s most influential performance car marques from racing obsession to modern luxury power. It follows the company’s evolution from Enzo Ferrari’s competition-first worldview to an era defined by global expansion, controlled scarcity, hybrids, electrification, and public-company discipline.

More than a story of fast cars and famous victories, this is a study of how engineering, motorsport, manufacturing, and brand strategy combined to create enduring demand. It examines the people, decisions, and systems that turned a racing institution into a global symbol of exclusivity.

Trademark disclaimer

This is an independent, unauthorized work and is not affiliated with, endorsed by, sponsored by, or approved by Ferrari S.p.A. or any of its affiliates. Ferrari and related names, marks, and logos are trademarks of their respective owners and are used only for identification and reference purposes.

© 2026 PublishDrive (E-bog): 9798901940822

Udgivelsesdato

E-bog: 13. maj 2026