The Disruptors

How sport changed after lockdown – and what that means for its future.

Sport emerged from lockdown with a new attitude, new audiences, new formats and new owners. In the years since, billions have been invested, transforming clubs, competitions and the way fans engage with the games they love.

In The Disruptors, David Stubley draws on more than three decades in sports marketing to examine this shift, combining interviews with some of the industry’s most influential figures with new research into how younger audiences think and behave. He explores how athletes are connecting differently with fans, how media and storytelling are reshaping engagement, and why new formats are attracting fresh audiences.

• Inside the changing economics of modern sport, from ownership models to media rights • Perspectives from leading figures shaping the future of the industry • Insights into how Gen Z audiences are redefining fandom • Analysis of the growth of women’s sport and the globalisation of competition

A timely and thought-provoking examination of a rapidly evolving industry, asking whether sport is entering a new golden era – or losing its way.

© 2026 Pitch Publishing (E-bog): 9781836805304

Udgivelsesdato

E-bog: 5. oktober 2026