Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun, Dominique Levin
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
- Af
- Med
- Forlag
- 5 Bedømmelse
2
- Længde
- 6T 38M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!
Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following:
• Learn the ten defining strategies for a customer experience-focused company. • Implement new techniques to shift the entire company from being product-focused to being customer-focused. • Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.
Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
© 2019 HarperCollins Leadership (Lydbog): 9781400213658
Udgivelsesdato
Lydbog: 29. oktober 2019
Andre kan også lide...
- The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants Christie Lindor
- Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society Bernard Marr
- AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel, A.K. Pradeep, Stan Sthanunathan
- Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World Bernard Marr
- The Flawless Consulting Fieldbook & Companion: A Guide to Understanding Your Expertise Peter Block
- Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler, John A. Caslione
- Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups David S. Rose
- The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution Dane Jensen
- Who Wins in a Digital World?: Strategies to Make Your Organization Fit for the Future MIT Sloan Management Review
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits, Brant Cooper
- Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs W. Chan Kim, Renée Mauborgne
- Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma, Piyanka Jain
- Financial Literacy for Managers: Finance and Accounting for Better Decision-Making Richard A. Lambert
- The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asacker
- Performance Drivers: A Practical Guide to Using the Balanced Scorecard Nils-Goran Olve, Jan Roy, Magnus Wetter
- The Era of Uncertainty : Global Investment Strategies for Inflation, Deflation and the Middle Ground: Global Investment Strategies for Inflation, Deflation, and the Middle Ground Katherine Krantz, Francois Trahan, Robert Doll
- Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Bernard Marr
- The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights Douglas R. Conant, Amy Federman
- The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI Bhaskar Ghosh, PhD, Rajendra Prasad, Gayathri Pallail
- Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
- Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Jenny Dearborn
- Chasing Digital: A Playbook for the New Economy Anthony Stevens, Louis Strauss
- The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Kent McCormick, Shashi Upadhyay
- Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
- Business Trends in Practice: The 25+ Trends That are Redefining Organizations Bernard Marr
- Better than Alpha: Three Steps to Capturing Excess Returns in a Changing World Christopher M. Schelling
- The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Barbara E. Kahn
- Astrology 101 Kathleen Sears
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back David Finkel, Jeff Hoffman
- The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Diane Mulcahy
- Goals-Based Investing: A Visionary Framework for Wealth Management Tony Davidow
- Startup Boards: Getting the Most Out of Your Board of Directors Brad Feld, Mahendra Ramsinghani
- Inside Drucker's Brain Jeffrey Krames
- Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Bernhard Schroeder
- All In: How Obsessive Leaders Achieve the Extraordinary Robert Bruce Shaw
- Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent
- Flawless Consulting, 4th Edition Peter Block
- The Attacker's Advantage: Turning Uncertainty Into Breakthrough Opportunities Ram Charan
- Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
- The Wolf in CIO's Clothing: A Machiavellian Strategy for Successful IT Leadership Tina Nunno
- Owning Up: The 14 Questions Every Board Member Needs to Ask Ram Charan
- Negotiating the Impossible, Second Edition: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- Why Smart Executives Fail: And What You Can Learn from Their Mistakes Sydney Finkelstein
- Cost Estimation: Methods and Tools (Wiley Series in Operations Research and Management Science) Gregory K. Mislick, Daniel A. Nussbaum
- Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships Tom McMakin, Jacob Parks
- The Conscience Economy: How a Mass Movement for Good Is Great for Business Steven Overman
- X: The Experience When Business Meets Design Brian Solis
- The Monk and the Riddle: The Art of Creating a Life While Making a Living Kent Lineback, Randy Komisar
- Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future Paul Leinwand, Mahadeva Matt Mani
- Win with Advanced Business Analytics: Creating Business Value from Your Data Jean Paul Isson, Jesse Harriott
- The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
- Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA Ben M. Bensaou
- High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
- Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
- Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution – and Why That's Good for All of Us Robert Chesnut
- Goldratt's Rules of Flow Efrat Goldratt-Ashlag
- Inside the Tornado Geoffrey A. Moore
- Finish Big: How Great Entrepreneurs Exit Their Companies on Top Bo Burlingham
- Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change Alex Goryachev
- The Nature Investing: Resilient Investment Strategies Through Biomimicry Katherine Collins
- The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems Hans Norden
- No Ordinary Disruption: The Four Global Forces Breaking All the Trends Richard Dobbs, James Manyika, Jonathan Woetzel
- The Startup Checklist: 25 Steps to a Scalable, High-Growth Business David S. Rose
- The Risk-Driven Business Model: Four Questions That Will Define Your Company Karan Girotra, Serguei Netessine
- Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso
- Do More Faster: TechStars Lessons to Accelerate Your Startup 2nd Edition Brad Feld, David Cohen
- The Spanx Story: What's Underneath the Incredible success of Sara Blakely's Billion Dollar Empire Charlie Wetzel, Stephanie Wetzel
- The Unlucky Investor's Guide to Options Trading Julia Spina
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook, Travis Wright
- Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price, Sharon Toye
- Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations Dan Fulop, John Parker Stewart
- Who Do You Want Your Customers to Become Michael Schrage
- The Pivot: Addressing Global Problems Through Local Action Steve Hamm
- Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn Paul Reilly
- Merger Masters: Tales of Arbitrage Mario Gabelli, Kate Welling
- Redefining Retail: 10 Guiding Principles for a Post-Digital World Philip Kotler, Giuseppe Stigliano
- The New Business of Consulting: The Basics and Beyond Elaine Biech
- The Intelligent Leader: Unlocking the 7 Secrets to Leading Others and Leaving Your Legacy John Mattone
- Why Does the Stock Market Go Up?: Everything You Should Have Been Taught About Investing in School, But Weren’t Brian Feroldi
- Evolving Digital Leadership: How to Be a Digital Leader in Tomorrow's Disruptive World James Brett
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy Roland T. Rust, Ming-Hui Huang
- Peak: How Great Companies Get Their Mojo from Maslow Chip Conley
- Family Wealth : Keeping It in the Family--How Family Members and Their Advisers Preserve Human, Intellectual and Financial Assets for Generations: Keeping It in the Family--How Family Members and Their Advisers Preserve Human, Intellectual, and Financial Assets for Generations James E. Hughes
- The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker William A. Cohen
- Friction: Passion Brands in the Age of Disruption Jordan Berg, Jeff Rosenblum
- Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development John Rosso
- The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business Elaine Biech
- Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance Brad Deuster
- Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
- Lifecycle Investing: A New, Safe, and Audacious Way to Improve the Performance of Your Retirement Portfolio Barry Nalebuff, Ian Ayres
- Debunkery Ken Fisher
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem, Dennis Carey, Brian Dumaine, Rodney Zemmel
- Crack the C-Suite Code: How Successful Leaders Make It to the Top Cassandra Frangos
- Startup Myths and Models: What You Won't Learn in Business School Rizwan Virk
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
