The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers Mante Kvedare
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
The Choice Factory: 25 behavioural biases that influence what we buy
- Af
- Med
- Forlag
- 1 Bedømmelse
2
- Varighed
- 5T 1M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards
Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Richard Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
The Choice Factory is the new advertising essential.
© 2018 Harriman House (Lydbog): 9781804092002
Udgivelsesdato
Lydbog: 24. august 2018
Andre kan også lide...
- The Wealthy Renter: How to Choose Housing That Will Make You Rich Alex Avery
- For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter
- The User Experience Team of One, 2nd Edition: A Research and Design Survival Guide Joe Natoli
- Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
- The Decisive Manager: Get Results, Build Morale, and Be the Boss Your People Deserve Cornelia Gamlem
- Superior: Creating a Superior Culture of Excellence Rusty Komori
- Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare Chris Bevolo
- Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
- Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy Mark Van Rijmenam
- Digital Impact: The Human Element of AI-Driven Transformation Steve Lucas
- The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact Lida Citroën
- Leadership Unblocked: Break Through the Beliefs That Limit Your Potential Muriel M. Wilkins
- Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation Ian Clawson
- Hiring for the Innovation Economy: Three Steps to Improve Performance and Diversity Nicole Rufuku
- I Don't Just Work Here: The New Purpose of Workplace Culture Felicia Joy
- Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling Michael Port
- The 3D Leader: Take your leadership to the next dimension Terence Mauri
- Negotiation: The Game Has Changed Max H. Bazerman
- Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
- Accountable Leaders: Inspire a Culture Where Everyone Steps Up, Takes Ownership, and Delivers Results Vince Molinaro
- Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
- Wired and Dangerous: How Your Customers Have Changed and What to Do About It Chip R. Bell
- Talk Is Chief: Leadership, Communication, and Credibility in a High-Stakes World Jack Modzelewski
- Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace John Ruffa
- SOFR Futures and Options: A Practitioner's Guide Doug Huggins
- Why Managing Sucks and How to Fix It : A Results-Only Guide to Taking Control of Work, Not People: A Results-Only Guide to Taking Control of Work, Not People Cali Ressler
- Five Marks of a Man: Finding Your Path to Courageous Manhood Brian Tome
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- An MBA in a Book: Everything You Need to Know to Master Business - In One Book! Xander Cansell
- Microwins: Go Small, Build Momentum, and Tackle the Goals that Actually Matter in Life Daron K. Roberts
- Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture Jon Gordon
- AI First: The Playbook for a Future-Proof Business and Brand Adam Brotman
- Sexpectations: Reframing Your Good and Not-So-Good Stories about God, Love, and Relationships Carol Tanksley, MD, DMin
- The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Ryan Hamilton
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
129 kr. /måned
7 dage gratis
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
7 dage gratis
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
7 dage gratis
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
