Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Økonomi & Business
This CRM masterclass gives you a proven approach to modern customer relationship management
Key Features
• Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years
•
• Combines technical knowledge and business experience to provide a powerful guide to CRM implementation
•
• Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance
Book Description
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.
In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.
Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.
Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.
If you're looking for an expert guide to real-world CRM implementations, this book is for you.
What you will learn
• Deliver CRM systems that are on time, on budget, and bring lasting value to organizations
•
• Build CRM that excels at operations, analytics, and collaboration
•
• Gather requirements effectively: identify key pain points, objectives, and functional requirements
•
• Develop customer insight through 360-degree client view and client profiling
•
• Turn customer requirements into a CRM design spec
•
• Architect your CRM platform
•
• Bring machine learning and artificial intelligence into your CRM system
•
• Ensure compliance with GDPR and other critical regulations
•
• Choose between on-premise, cloud, and hybrid hosting solutions
Who this book is for
CRM practitioners who want to update their work with new, proven techniques and approaches
© 2019 Packt Publishing (E-bog): 9781789531237
Release date
E-bog: 22. maj 2019
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedDansk
Danmark