Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Summary - The Challenger Sale: Based On The Book By Matthew Dixon And Brent Adamson

Længde
28M
Sprog
Engelsk
Format
Kategori

Fakta

SUMMARY

THE CHALLENGER SALE

BASED ON THE BOOK BY MATTHEW DIXON AND BRENT ADAMSON

SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING

CONTENT

The Changing Landscape of Solution Selling

Identifying the Five Sales Rep Profiles

The Rise of the Challenger

Teaching for Differentiation: Why Insight Matters

Building Insight-Led Conversations

Tailoring for Resonance

Taking Control of the Sale

The Manager and the Challenger Selling Model

Implementation Lessons from the Early Adopters

General Analysis

ABOUT THE ORIGINAL BOOK

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson delves into a groundbreaking approach to business-to-business sales. Challenging conventional wisdom, the authors' research identifies key profiles of sales representatives, revealing that a specific type—the "Challenger"—consistently outperforms others, especially in complex sales scenarios. This book outlines the characteristics of these high performers, emphasizing their ability to teach customers new insights about their business, tailor their sales message for resonance, and assertively take control of the sales conversation. It explores how these skills drive superior results and provides a framework for organizations to adopt this effective selling model.

© 2025 Brief Books Publishing (Lydbog): 9798318152733

Release date

Lydbog: 21. marts 2025

Andre kan også lide...

  1. The 48 Laws of Power Robert Greene
  2. Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
  3. Good to Great Jim Collins
  4. Built to Last: Successful Habits of Visionary Companies Jim Collins
  5. Eat That Frog! Third Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Brian Tracy
  6. Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Paul Smith
  7. The Art of Laziness: Overcome Procrastination & Improve Your Productivity Library Mindset
  8. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  9. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  10. How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self Dr. Nicole LePera
  11. Think and Grow Rich Napoleon Hill
  12. The Mountain is You: Transforming Self-Sabotage Into Self-Mastery Brianna Wiest
  13. The Secrets of Successful Selling Habits Zig Ziglar
  14. 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found a Self-Help That Actually Works--A True Story Dan Harris
  15. Dale Carnegie & Associates' Listen!: The Art of Effective Communication Dale Carnegie & Associates
  16. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  17. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  18. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  19. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  20. Joy at Work: Organizing Your Professional Life Marie Kondo
  21. How To Win Friends And Influence People Dale Carnegie
  22. The Richest Man in Babylon George Clason
  23. The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Jordan Belfort
  24. Why Has Nobody Told Me This Before? Julie Smith
  25. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  26. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  27. Range: How Generalists Triumph in a Specialized World David Epstein
  28. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  29. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  30. Summary of Matthew Dixon and Brent Adamson's The Challenger Sale IRB Media
  31. SPIN Selling Neil Rackham
  32. Born to Win: Find Your Success Zig Ziglar
  33. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results Gary Keller
  34. The Warren Buffett Stock Portfolio: Warren Buffett's Stock Picks: When and Why He Is Investing in Them Mary Buffett
  35. The End of the World is Just the Beginning: Mapping the Collapse of Globalization Peter Zeihan
  36. The Only Sales Guide You'll Ever Need Anthony Iannarino
  37. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  38. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  39. A Joosr Guide to... The Challenger Sale by Matthew Dixon and Brent Adamson: How to Take Control of the Customer Conversation Joosr
  40. The Intelligent Investor Rev Ed. Benjamin Graham
  41. Noise Daniel Kahneman
  42. How I Raised Myself From Failure To Success Frank Bettger
  43. The Magic of Thinking Big David Schwartz
  44. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  45. Summary of Jim Camp's Start with No IRB Media

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis