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Summary - Made To Stick: Based On The Book By Chip Heath And Dan Heath
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- Engelsk
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SUMMARY
MADE TO STICK
BASED ON THE BOOK BY CHIP HEATH AND DAN HEATH
SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING
CONTENT
Introduction: What Sticks?
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Spotting and Applying SUCCESs
Overcoming the Curse of Knowledge
General Analysis
ABOUT THE ORIGINAL BOOK
Made to Stick by Chip and Dan Heath explores why some ideas endure while others are forgotten. The book presents a framework built around the SUCCES checklist to transform ordinary ideas into memorable and impactful messages.
The book identifies the Curse of Knowledge, the difficulty to understand how it feels like to not know something, as a key barrier to effective communication. Made to Stick offers insights and examples on how to overcome this cognitive bias.
Made to Stick provides actionable strategies for communicators across various fields to ensure their ideas resonate with their audience, promote understanding, and drive action. By focusing on simplicity, unexpectedness, concreteness, credibility, emotion, and storytelling, the book aims to make ideas more likely to stick.
© 2025 Brief Books Publishing (Lydbog): 9798347733156
Release date
Lydbog: 6. marts 2025
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