Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Smash The Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation

Smash The Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation

Varighed
5T 28M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Your Sales Funnel Has a Fatal Flaw

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

© 2022 Greenleaf Book Group (Lydbog): 9781733478199

Udgivelsesdato

Lydbog: 29. marts 2022

Tags

    Andre kan også lide...

    1. The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark
      The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark Alex Brueckmann
    2. Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies
      Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies Paul Cuatrecasas
    3. Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence
      Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence Rich Horwath
    4. Leading Lean: Ensuring Success and Developing a Framework for Leadership
      Leading Lean: Ensuring Success and Developing a Framework for Leadership Jean Dahl
    5. Problem Hunting: The Tech Startup Textbook
      Problem Hunting: The Tech Startup Textbook Brian Long
    6. Fit to Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy
      Fit to Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy Michael Beer
    7. Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring
      Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring Jon Stross
    8. Growing Influence: A Story of How to Lead with Character, Expertise, and Impact
      Growing Influence: A Story of How to Lead with Character, Expertise, and Impact Ron Price
    9. Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things
      Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things Ken Wilcox
    10. Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
      Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Christoph Senn
    11. The Leadership Challenge, 7th Edition: How to Make Extraordinary Things Happen in Organizations
      The Leadership Challenge, 7th Edition: How to Make Extraordinary Things Happen in Organizations Barry Z. Posner
    12. Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power
      Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power Michael C. Mankins
    13. Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive
      Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive Ron Price
    14. Business Model Shifts: Six Ways to Create New Value For Customers
      Business Model Shifts: Six Ways to Create New Value For Customers Patrick van der Pijl
    15. The Embedded Entrepreneur: How to Build an Audience-Driven Business
      The Embedded Entrepreneur: How to Build an Audience-Driven Business Arvid Kahl
    16. Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
      Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Chris K. Hummel
    17. Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth
      Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth Patrick Thean
    18. Ace It!: How Sales Champions Win New Business
      Ace It!: How Sales Champions Win New Business Bernie Weiss
    19. Credibility: How Leaders Gain and Lose It, Why People Demand It
      Credibility: How Leaders Gain and Lose It, Why People Demand It Barry Z. Posner
    20. Raising the Digital Bar: Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK!
      Raising the Digital Bar: Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK! David Ronald Esau
    21. Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work
      Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work Nick Sonnenberg
    22. Hyperformance: Using Competitive Intelligence for Better Strategy and Execution
      Hyperformance: Using Competitive Intelligence for Better Strategy and Execution T. J. Waters
    23. Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness
      Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness Elaine Pofeldt
    24. Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul
      Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul Karin Hurt
    25. Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
      Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Christina Del Villar
    26. Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose
      Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose Alan Patterson
    27. Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick
      Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick Jeb Blount
    28. Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI
      Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI H. James Wilson
    29. The Lean Enterprise: How Corporations Can Innovate Like Startups
      The Lean Enterprise: How Corporations Can Innovate Like Startups Obie Fernandez
    30. Building Better Organizations: How to Fuel Growth and Lead in a Digital Era
      Building Better Organizations: How to Fuel Growth and Lead in a Digital Era Claudy Jules
    31. Master Mentors Volume 2: 30 Transformative Insights from Our Greatest Minds
      Master Mentors Volume 2: 30 Transformative Insights from Our Greatest Minds Scott Jeffrey Miller
    32. Mental Models In A Nutshell: Practical Thinking Frameworks To Amplify Your Decision Making And Simplify Your Life
      Mental Models In A Nutshell: Practical Thinking Frameworks To Amplify Your Decision Making And Simplify Your Life Thinknetic
    33. The Digital Experience Company: Winning in the Digital Economy with Experience Insights
      The Digital Experience Company: Winning in the Digital Economy with Experience Insights Alfonso de la Nuez
    34. Corporate Explorer: How Corporations Beat Startups at the Innovation Game
      Corporate Explorer: How Corporations Beat Startups at the Innovation Game Andrew Binns
    35. Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn
      Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn Paul Reilly
    36. The Modern Trusted Advisor: Best Practices for High Value Executive Consultation
      The Modern Trusted Advisor: Best Practices for High Value Executive Consultation Alan Weiss
    37. First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World
      First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
    38. Uncompromising: How an Unwavering Commitment to Your Why Leads to an Impactful Life and a Lasting Legacy
      Uncompromising: How an Unwavering Commitment to Your Why Leads to an Impactful Life and a Lasting Legacy Steven A. White
    39. Beyond the Startup: Sparking Operational Innovations for Global Growth
      Beyond the Startup: Sparking Operational Innovations for Global Growth Ralf Specht
    40. The Product Momentum Gap: Bringing together product strategy and customer value
      The Product Momentum Gap: Bringing together product strategy and customer value Dave Martin
    41. Startup Boards: Getting the Most Out of Your Board of Directors
      Startup Boards: Getting the Most Out of Your Board of Directors Brad Feld
    42. Smart Growth: How to Grow Your People to Grow Your Company
      Smart Growth: How to Grow Your People to Grow Your Company Whitney Johnson
    43. ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success
      ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success Melissa Daimler
    44. Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck
      Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Mark S. Babbitt
    45. Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action
      Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action Atif Rafiq
    46. Complete AI Training for people who work in Marketing: Future-Proof Your Skills;   Save a Wealth of Time;  Secure Your Job;   Maximize Your Income.
      Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income. Jeroen Erne
    47. Foolproof Hiring: Powerful, Proven Keys to Hiring HIGH Performers
      Foolproof Hiring: Powerful, Proven Keys to Hiring HIGH Performers Brad Smart
    48. Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series)
      Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series) Mike Koenigs
    49. Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance
      Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance Paul Cherry
    50. Your invisible Network
      Your invisible Network Michael Urtuzuástegu Melcher
    51. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms
      The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
    52. How to Price Effectively: A Guide for Managers and Entrepreneurs
      How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
    53. Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know
      Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know Alejandro Cremades
    54. The Leader Lab: Core Skills to Become a Great Manager Faster
      The Leader Lab: Core Skills to Become a Great Manager Faster Tania Luna
    55. The Fundable Startup: How Disruptive Companies Attract Capital
      The Fundable Startup: How Disruptive Companies Attract Capital Fred M. Haney PhD
    56. Winning the Long Game: How Strategic Leaders Shape the Future
      Winning the Long Game: How Strategic Leaders Shape the Future Steve Krupp
    57. The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
      The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Daniel Quick
    58. Your Seat at the Table: How to Create and Run Your Own Peer Advisory Council
      Your Seat at the Table: How to Create and Run Your Own Peer Advisory Council Tina Corner-Stolz
    59. SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development
      SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Ariel Feder
    60. Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage
      Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage Mark Miller
    61. WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line
      WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line Irma Parone
    62. Story 10X: Turn the Impossible Into the Inevitable
      Story 10X: Turn the Impossible Into the Inevitable Michael Margolis
    63. Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service and Close the Sale: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
      Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service and Close the Sale: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale Alain-Dominique Perrin
    64. Startups & Venture Deals For Beginners: Step-By-Step Guide: How To Invest In Startup Businesses And Become A Successful Angel Investor
      Startups & Venture Deals For Beginners: Step-By-Step Guide: How To Invest In Startup Businesses And Become A Successful Angel Investor Will Weiser
    65. The Human Side of Digital Business Transformation
      The Human Side of Digital Business Transformation Kamales Lardi
    66. Change for Good: An Action-Oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems
      Change for Good: An Action-Oriented Approach for Businesses to Benefit from Solving the World's Most Urgent Social Problems Paul Klein
    67. The Psychology of Leadership: Timeless Principles to Improve Your Management of Individuals, Teams... and Yourself!
      The Psychology of Leadership: Timeless Principles to Improve Your Management of Individuals, Teams... and Yourself! Sébastien Page
    68. Strategy in the Digital Age: Mastering Digital Transformation
      Strategy in the Digital Age: Mastering Digital Transformation Michael Lenox
    69. Executive Presence 2.0: Leadership in an Age of Inclusion
      Executive Presence 2.0: Leadership in an Age of Inclusion Sylvia Ann Hewlett
    70. Power to the Middle: Why Managers Hold the Keys to the Future of Work
      Power to the Middle: Why Managers Hold the Keys to the Future of Work Bill Schaninger
    71. The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions
      The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Dr. Mindy Weinstein
    72. Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
      Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them Dave Parker
    73. Selling The Message: How to Speak with Passion and Enthusiasm
      Selling The Message: How to Speak with Passion and Enthusiasm Brad Smart
    74. Slide:ology: The Art and Science of Creating Great Presentations
      Slide:ology: The Art and Science of Creating Great Presentations Nancy Duarte
    75. Stealing the Corner Office: The Winning Career Strategies They'll Never Teach You in Business School
      Stealing the Corner Office: The Winning Career Strategies They'll Never Teach You in Business School Brendan Reid
    76. Great Business Teams: Cracking the Code for Standout Performance
      Great Business Teams: Cracking the Code for Standout Performance Howard M. Guttman
    77. The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program
      The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program Fouad Benyoub
    78. From Source to Sold: Stories of Leadership in Supply Chain
      From Source to Sold: Stories of Leadership in Supply Chain Radu Palamariu
    79. The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth
      The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth Tom Burton
    80. The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline
      The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Danilo Zatta
    81. Under New Management: How Leading Organizations Are Upending Business as Usual
      Under New Management: How Leading Organizations Are Upending Business as Usual David Burkus
    82. How the Future Works: Leading Flexible Teams To Do the Best Work of Their Lives
      How the Future Works: Leading Flexible Teams To Do the Best Work of Their Lives Brian Elliott
    83. High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success
      High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success Don Schmincke
    84. Disruption Games: How to Thrive on Serial Failure
      Disruption Games: How to Thrive on Serial Failure Trond Undheim
    85. Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers
      Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers Karen Berman
    86. Create Amazing: Turning Your Employees into Owners for Explosive Growth
      Create Amazing: Turning Your Employees into Owners for Explosive Growth Greg Graves

    Vælg dit abonnement

    • Over 1 million titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned

    7 dage gratis
    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    159 kr. /måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned

    7 dage gratis
    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    Dig + 1 familiemedlem2 konti

    179 kr. /måned

    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned

    7 dage gratis
    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis