Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Persuasion: The Art of Getting What You Want

Sprog
Engelsk
Format
Kategori

Økonomi & Business

“A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade.” —Mike Litman, coauthor of Conversations with Millionaires

Did you know that the outcome of most persuasive events is determined before you ever say a word?

You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You’ll learn not only how to persuade, but the biology and psychology behind persuasion. This book reveals today’s most effective persuasion techniques for business professionals. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you’re trying to persuade. Good persuasion is a practiced art—a carefully orchestrated dance between you and the person you are persuading. Lakhani teaches you the steps in that delicate dance, providing: • A map for the persuasive process, from beginning to end • A set of persuasion tools and a blueprint for using them • Seventeen specific persuasion tactics designed to instantly persuade • The Persuasion Equation • The Six Tenets of Persuasion • Steps for becoming a persuasion expert in just thirty days • Quick Persuaders—tools you’ll master and use every day Persuasion uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals, and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today’s prospects are sophisticated and technologically savvy, there’s information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today.

© 2023 Wiley (E-bog): 9781118040492

Release date

E-bog: 22. august 2023

Andre kan også lide...

  1. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  3. How to Sell When Nobody's Buying: And How to Sell Even More When They Are Dave Lakhani
  4. The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir Joe Ricketts
  5. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  6. Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Dave Lakhani
  7. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  8. Good to Great Jim Collins
  9. The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over Marvin Karlins
  10. The Influence of Soros: Politics, Power, and the Struggle for an Open Society Emily Tamkin
  11. Running Meetings Harvard Business Review
  12. How the Mighty Fall Jim Collins
  13. Date Your Clients Kailash Pinjani
  14. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  15. Principles: Life and Work Ray Dalio
  16. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  17. The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program Fouad Benyoub
  18. Don't Trust Your Gut: Using Data to Get What You Really Want in Life Seth Stephens-Davidowitz
  19. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  20. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  21. The Outstanding Negotiator Christian H. Godefroy
  22. Introvert Negotiators Can Control Others Using Forms of Leverage Anyone Can Freely Obtain: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You Zane Rozzi
  23. Invested: How Warren Buffett and Charlie Munger Taught Me to Master My Mind, My Emotions, and My Money (with a Little Help From My Dad) Danielle Town
  24. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  25. Covert Persuasion: Psychological Tactics and Tricks to Win the Game James Speakman
  26. Noise Daniel Kahneman
  27. Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness Steve Magness
  28. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  29. HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) W. Chan Kim
  30. Creating Personal Presence: Look, Talk, Think, and Act Like a Leader Dianna Booher
  31. Next-Level Negotiating Harvard Business Review
  32. Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Your Sales Results Thomas A. Freese
  33. Your Music and People: creative and considerate fame Derek Sivers
  34. Powerful Negotiation Techniques: Asking Great Negotiation Questions Dawn Jones
  35. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  36. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Olivia Cabane
  37. Leading with Heart: Five Conversations That Unlock Creativity, Purpose, and Results John Baird
  38. The Little Book That Still Beats the Market Joel Greenblatt
  39. Trump Never Give Up: How I Turned My Biggest Challenges into SUCCESS Meredith McIver
  40. The 80/20 Manager: Ten ways to become a great leader Richard Koch
  41. Succeeding as a First-Time Parent Harvard Business Review
  42. Blue Ocean Strategy W. Chan Kim
  43. The New Confessions of an Economic Hit Man John Perkins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis