Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Personalized: Customer Strategy in the Age of AI

Sprog
Engelsk
Format
Kategori

Økonomi & Business

A USA Today Bestseller

In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.

Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.

But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:

Empower Me • : Understand each customer's needs and how best to meet them. Know Me • : Win customers' trust and permission to use their data to improve their experience. Reach Me • : Reach out to the right customer, in the right channel, at the right time. Show Me • : Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me • : Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.

With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

© 2024 Harvard Business Review Press (E-bog): 9781647826284

Release date

E-bog: 15. oktober 2024

Andre kan også lide...

  1. Book Sales Won't Make You Rich: The Real Truth Behind How Authors Become Millionaires Natasa Denman
  2. Personalized: Customer Strategy in the Age of AI David C. Edelman
  3. More Human: How the Power of AI Can Transform the Way You Lead Rasmus Hougaard
  4. Sustainable Sales & Leadership: The Nordic Way Mika D. Rubanovitsch
  5. Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
  6. Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization Marcia Yudkin
  7. The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation Issac Poe
  8. The Story of Silver: How the White Metal Shaped America and the Modern World William L. Silber
  9. Ecosystem Handbook Sari Kola-Nyström
  10. Cutting Through: Your Company’s High Performance Management System Bernie Haffey
  11. Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling Michael Port
  12. Summary of Anthony Iannarino's The Lost Art of Closing IRB Media
  13. Summary of Ilya Strebulaev & Alex Dang’s The Venture Mindset IRB Media
  14. It Depends: Writing on Technology Leadership 2012-2022 Kevin Goldsmith
  15. Summary of Jon M. Huntsman's Winners Never Cheat IRB Media
  16. The Insider's Guide to Innovation @ Microsoft Dean Carignan
  17. Future Fit: How to stay relevant and competitive in the future of work Andrea Clarke
  18. Love, Hope & Leadership: A Special Edition Gary Burnison
  19. Scrum Quick-n Dirty Tom Henricksen
  20. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  21. Managing the Professional Service Firm David H. Maister
  22. The Definitive Lean Project: Startup, Analytics, Enterprise, Six sigma and Agile Project management John Kelley
  23. The Bible of Influence and Power: 23 Unbreakable Laws to Understand What People Think, How to Change Their Mind and Redirect Actions. Halbert Ward
  24. Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers Travis Henry
  25. Leadership Team Alignment: From Conflict to Collaboration Jacques Neatby
  26. How Leaders Learn: Master the Habits of the World's Most Successful People David Novak
  27. Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!) Brian Elms
  28. Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know Alejandro Cremades
  29. Critical Thinking & Problem Solving: The Complete Guide to Superior Thinking, Enhance Memory, Hone Logic, and Master Systematic Problem-Solving for Exceptional Decision-Making while Unraveling Logical Fallacies LEOPOLD MCKINNEY
  30. Space to Grow: Unlocking the Final Economic Frontier Brendan Rosseau
  31. For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter
  32. Summary of Lawrence G. McDonald's How to Listen When Markets Speak IRB Media

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet