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Todd Cochrane

Mike Dell & MacKenzie Bennett

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider

Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for.
Today's Hosts: Todd Cochrane and MacKenzie Bennett
Don’t focus on a specific time length of your episode, take this advice and decide what works best for you and your audience.
Optimizing Podcast Length
Pros of Shorter Podcast Episodes

 Higher Engagement: Short, digestible episodes reduce drop-off and fit busy schedules.
 Consistent Production: Faster to produce, allowing for frequent, reliable uploads.
 Easy to Repurpose: Ideal for social media clips and mini-episodes to attract new listeners.
 Lower Production Effort: Less editing and quicker publishing, especially helpful for beginners.
 Focus on Key Points: Encourages concise, impactful content, ideal for quick tips and updates.

Cons of Shorter Podcast Episodes

 Limited Depth: Restricted ability to explore complex topics fully.
 Lower Perceived Value in Some Genres: Can lack the immersive experience expected in storytelling genres.
 Reduced Monetization: Fewer ad opportunities, which may limit revenue.
 Frequent Content Planning: Requires consistent topic ideas, which may lead to burnout.
 Less Listener-Host Connection: Less time for building rapport, potentially limiting fan loyalty.

Pros of Longer Podcast Episodes

 In-Depth Content: Allows for comprehensive storytelling, deep dives, and detailed discussions, enhancing engagement.
 More Monetization Opportunities: Supports more ad spots and attracts engaged listeners likely to support premium content.
 Stronger Listener-Host Connection: Builds rapport with listeners through extended time for personality and humor.
 Flexible Content Structure: Enables multiple segments and content styles, providing variety within an episode.
 Higher Retention for Loyal Fans: Appeals to dedicated listeners, fostering a sense of community and encouraging word-of-mouth growth.

Cons of Longer Podcast Episodes

 Higher Production Time and Costs: Requires more editing, increasing time and resource demands, which may lead to burnout.
 Listener Drop-Off: Risk of losing listeners partway through due to the extended length.
 Harder to Repurpose: Challenging to create shareable snippets, as longer content is less digestible for social media.
 Intimidating for New Listeners: Longer episodes can deter newcomers who prefer shorter, easier-to-try content.
 Risk of Filler Content: Pressure to meet a longer runtime may lead to repetitive or less engaging content.

Remember, at the end of the day you - the podcaster - decides how long is best for your show.

Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Optimizing Podcast Length: Balancing Depth and Engagement – PCI 425

In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come.
Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off.
Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
2024 Recap:
Trends That Shaped 2024:

 Emerging podcast categories that gained traction.
 The role of AI in podcast creation and promotion.
 Growth of video podcasts and hybrid formats.

 Everyone talking but lots of investment
 Little return for most
 Average podcaster is not seeing growth
 Unless they have a serious video strategy

 Shifts in listener demographics or behavior.

Monetary Insights:

 Changes in podcast ad revenue and sponsorship trends.
 Growth of subscription-based podcasts and private feeds.
 Platforms or networks that paid out the most to creators.

 Rogan renewed

Tech & Tools:

 Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools).
 Improvements in analytics or monetization tools.

Cultural Moments:

 Podcasts that drove major cultural conversations in 2024.
 Milestones for diversity and inclusion in podcasting.

Looking Ahead to 2025:
Predicted Trends:

 Potential new podcast genres or formats.

 TikTok ban in America
 From TikTok to YouTube? Back to Instagram?

 The increasing importance of community-building and listener engagement.
 Advancements in personalization and AI-driven podcast recommendations.

Monetization & Business:

 Predictions for ad revenue growth or challenges.
 New monetization models for creators (e.g., blockchain, NFTs).
 The role of corporate sponsorships and branded content.

Listener Experience:

 Innovations that may improve accessibility and discoverability.
 Trends in interactive podcasts or gamification.

Challenges to Watch:

 Navigating audience trust amidst AI-generated content.
 Competition with other forms of media for attention.
 How regulatory changes might affect podcasting globally.

Opportunities for Creators:

 Expanding into underserved niches.
 Leveraging data to create hyper-targeted content.
 The role of PR in carving out a podcast's unique brand identity.

Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Podcasting’s Year in Review: Trends and 2025 Predictions – PCI 426

As we take some time off for the holidays we figured it's time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there's any cool features you didn't know we offer that you can use in the upcoming New Year!
Blubrry’s Innovative Podcast Tools
Hosting and Publishing

 Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools.
 WordPress Integration: PowerPress plugin for seamless management from WordPress.
 Private Podcasting: Secure podcasts for designated listeners.
 Vid2Pod: Converts YouTube playlists into audio podcasts.

Monetization

 Programmatic Advertising: Automatically inserts ads into your podcasts.
 Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes.
 Premium Podcasting: Provides options for ad-free, bonus content, and early releases.
 Value4Value: Accepts donations in Bitcoin and traditional currency.

Analytics and Growth

 Podcast Statistics: Detailed analytics including geo, apps, and devices.
 Audience Surveys: Collects demographics directly from listeners.
 Media Kit: Creates a comprehensive overview for potential advertisers.

Additional Features

 Podcast AI Assistant: Assists with planning, production, and promotion.
 Thrive Bundle: Enhanced tools including advanced stats and ad insertion.
 Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com.
 Concierge Service: Full setup assistance for your podcast.
 Transcription and Closed Captioning: Makes podcasts accessible with transcriptions.
 Media Mastering: Professional audio processing by Auphonic.
 Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.

Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com

Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun

Maneuvering Your Podcast Criticism and Feedback into Podcast Growth
It's a new year and time for a new outlook on your podcast feedback. If you've ever run into criticism and what you'd consider negative feedback about your podcast, we're here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy.
Today's Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato
1. How to Handle Negative Feedback:

 Understanding the difference between constructive criticism and unhelpful negativity.
 Steps to take when receiving critical feedback:

 Stay calm and avoid a defensive reaction.
 Evaluate the validity of the criticism.
 Turn feedback into actionable steps for improvement.

 Stories of podcasters who successfully turned negative feedback into positive outcomes.

2. Common Feedback Podcasters Face:

 Issues with audio quality, content structure, or engagement style.
 Listener preferences versus staying true to your creative vision.
 How to balance competing opinions while staying authentic.

3. When Feedback Becomes Something More:

 Criticism is an opportunity to grow and refine your podcast.
 Crises are moments where a response is essential to protect your brand and relationships.

4. Using PR to Boost Your Brand:

 How public relations can shape your podcast’s narrative.
 Building your brand image through consistent messaging and strategic partnerships.
 Tips for handling public relations crises or controversies gracefully.

5. Engaging Your Audience:

 Strategies to encourage constructive feedback and dialogue with listeners.
 Creating a feedback loop that involves your audience in your podcast’s growth journey.
 Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment.

6. Crafting a Positive Public Persona:

 Building a reputation as a responsive, audience-first podcaster.
 Turning your challenges into relatable stories that humanize your brand.
 Leveraging guest appearances and collaborations to bolster your credibility.

7. Success Stories & Lessons Learned:

 Examples of podcasts that overcame early criticism and became stronger.

 "The Rest Is History": Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views.

 Case studies of how smart PR moves propelled a podcast into the spotlight.

 Wondery's "Over My Dead Body": Wondery utilized a comprehensive PR strategy, including organizing a listening premiere in New York City and engaging with local press. This approach led to extensive media coverage and high download numbers, surpassing previous hits like "Dr. Death" and "Dirty John." Read this Wondery case study.

Lessons learned from your own experience or that of your guests.

Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Turning Criticism into Growth: Managing Feedback & Boosting Your Podcast Brand with PR – PCI 427

(Originally aired Oct. 2024)

Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We've got a whole list of quarterly tasks for your podcast success.

Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience.
Hosts: MacKenzie Bennett and Todd Cochrane
Quarterly Podcast Tasks
1. Review Analytics
Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.

Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.
2. Reassess Content Strategy
Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.

Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.
3. Plan Future Content
Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.

Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.
4. Engage with Your Audience
Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.

Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.
5. Optimize Marketing and Promotion
Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.

Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.

Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.
6. Monetization Check
Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.

Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.
7. Update Your Podcast Platform
Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.

Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.
8. Technical and Production Review
Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).

Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.
9. Set New Goals
Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.

Content Goals: Challenge yourself to try new types of content,

Quarterly Tasks For Your Podcast Success – PCI Rerun

Podfest 2025 Was a Blast

After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don't miss these takeaways from the show floor and beyond.

We’ll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo.
Today's Hosts: Todd Cochrane and Dave Clements
Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience
You never forget your first podcast conference!

Todd Cochrane

Dave Clements
Todd’s AI Session
The importance of AI in podcasting.
Where You Can Find Us Later This Year
While Podfest Expo 2025 was fun, we can't wait for these upcoming events as well!

 TravelCon - Tucson, AZ in mid March
 Podcast Movement Evolutions - Chicago at end of March
 The Podcast Show - London, England - End of May
 Podcast Movement - Dallas - Mid August

Have an Event You’d Like to See Us At?
Contact the team - send us your pitch - MacKenzie@blubrry.com will review and share with the team and hopefully we’ll see you there!
Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Unpacking Podfest: Insights and Encounters – PCI 428

Special Edition of Podcast Insider ft. Paul Colligan
In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.
Today's Hosts: Todd Cochrane ft. Paul Colligan
What Are You Trying To Do With the Show?
There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.
Paul’s Four-Question Framework

 What do you want the show to do?
 How will you know it’s doing it?
 Is it doing it?
 How do we make it better?

This simple system keeps you laser-focused on results rather than just cranking out episodes.
Niche vs. Broad Podcasting
Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.
Monetizing Without Major Downloads
Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.
Interview vs. Solo Formats
Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.
Production & Branding

 Match your show’s production level to the story you’re trying to tell.
 “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about.

Repurposing Content
Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.
Choosing the Right Consultant & Tools

 Avoid the pitfall of “podcast consultants” who overpromise.
 Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals.

Takeaways
Set Clear Goals Before You Launch

Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.

Don’t Obsess Over Downloads

High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.

Leverage Multichannel Repurposing

Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.

Vet Your Advisors & Platforms

Work with experts who understand your business model—and choose reliable hosting/statistics solutions.
More from Paul Colligan

Podcast Partnership

X - @colligan

Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Building a Profitable Podcast Strategy for Businesses – PCI 429

In today’s episode, we’re diving deep into the power of video for podcasters.
First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond.

We’ll also explore YouTube’s incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you’ve ever wanted to document the behind-the-scenes of your recording process, we’ll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry’s tools for hosting and managing video, we’ve got you covered. Finally, we’ll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses.
Today's Hosts: Todd Cochrane and Mike Dell
Using Video for Podcast Promotion
1. Why Video Matters in Podcast Promotion

 Benefits of adding a visual component to your marketing
 How short video clips capture attention on social media
 Impact on listener growth and brand recognition

2. Lights, Camera, Podcast: Setting Up Your Video Studio

 Equipment essentials: cameras, lighting, backdrops
 Budget-friendly vs. professional setup options
 Tips for achieving high-quality audio while filming

3. Repurposing Audio Content into Scroll-Stopping Video Clips

 Best practices for editing standout promotional clips
 Tools for turning audio snippets into visual “audiograms”
 Strategies for hooking viewers in the first few seconds

4. YouTube as a Discovery Engine for Podcasters

 Why YouTube is essential for discoverability
 Optimizing titles, descriptions, and tags for SEO
 Converting audio episodes into full-length video or highlight reels

5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond

 Deciding which platform(s) best fit your show’s demographics
 Engaging your audience on mobile-first platforms
 Cross-posting and scheduling to maximize reach

6. Going Live: Streaming Your Podcast for Real-Time Engagement

 Live streaming on YouTube, Facebook, and other platforms
 Pros and cons of live video vs. edited video
 Driving listener participation and Q&A sessions

7. Behind the Scenes: Documenting Your Podcast Journey on Video

 Day-in-the-life style videos for deeper audience connection
 Showcasing prep, recording, and post-production on video
 Building trust and a personal brand through transparency

8. Integrating Video Into Your Podcast Website and Email Newsletters

 Best practices for embedding video clips on your site
 Strategic placement in blog posts and show notes
 Using animated GIFs and teaser clips in email newsletters

9. Blubrry Tools & Tips: Hosting and Managing Video for Podcasters

 Blubrry platform features that streamline video hosting
 Analyzing video metrics and engagement
 Balancing audio and video production without burning out

10. Monetizing Your Video Content

 Sponsorship and ad opportunities for video
 Premium or exclusive video content for members or Patreon supporters
 Generating additional revenue streams with video courses or webinars

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.

Using Video to Elevate Your Podcast Promotion – PCI 430

Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together.

But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication.

We’ll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we’ve got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you’ll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture.
Today's Hosts: MacKenzie Bennett and Mike Dell
How to End a Podcast Co-Host Partnership Gracefully
1. Signs It’s Time to Part Ways with Your Co-Host

 Recognizing misalignment in goals, schedules, or creative vision
 Listener feedback and declining engagement as red flags
 Gut-check questions to ask before making the decision

2. Planning an Amicable Separation

 Setting up a proper meeting to discuss the break and next steps
 Reviewing your initial agreements (verbal or written)
 Keeping communication clear, professional, and empathetic

3. Handling Branding, Ownership, and Intellectual Property

 Deciding who owns the show name, social channels, and website
 Dividing past content archives fairly (music, artwork, etc.)
 Legal considerations: written contracts vs. verbal agreements

4. Managing the Transition with Your Audience

 How and when to announce the change to your listeners
 Crafting a consistent message across all platforms (podcast episodes, social media, newsletter)
 Maintaining listener trust and loyalty during transitional episodes

5. Navigating Emotional and Personal Fallout

 Handling personal feelings of loss or disappointment
 Best practices for preserving a positive relationship if possible
 Strategies for self-care and avoiding burnout amid major podcast changes

6. Rebranding the Show (or Starting Fresh)

 Deciding whether to continue the existing show or launch a brand-new podcast
 Building a new brand identity (name, artwork, format)
 Retaining loyal fans while attracting new listeners

7. Technical and Administrative Checklists

 Updating show artwork, host bios, and RSS feed details
 Removing or transferring hosting credentials and account access
 Adjusting distribution channels (Apple Podcasts, Spotify, etc.)

8. Lessons Learned: How to Build Partnerships That Last

 Setting up co-host agreements from the start
 Understanding each other’s goals, strengths, and schedules
 Creating a regular feedback loop to spot and resolve issues early

9. Success Stories from Podcasters Who Went Solo

 Highlighting podcasters who parted ways but thrived on their own
 Challenges of solo hosting vs. co-hosting
 Tips to keep content engaging without another voice to bounce ideas off

10. Next Steps: What Comes After the Split?

 Future growth strategies for the newly solo (or restructured) show
 Potential avenues for monetization or audience expansion with a new format
 Using analytics to guide your content decisions moving forward

We hope that this information helps you decide if and when it's time to end a podcast co-host partnership and if so, how to go about the split gracefully.

Thanks for listening to Podcast Insider,

Split Decision: How to End a Podcast Co-Host Partnership Gracefully – PCI 431

2025 is a great time to start a podcast
Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas.

Join us as we break down the key factors that make this an ideal moment to get behind the mic.
Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
The Myth of Oversaturation

 How the boom in podcasting can actually work in your favor
 Why today’s listeners crave more specialized and personal content

Hyper-Niche Advantages

 Finding and serving a very specific audience
 How drilling down on a topic can create a more loyal listener base
 Monetizing and collaborating within niche markets

Continued Technological Improvements

 Lowering production costs and simpler editing tools
 High-quality mobile recording options
 Better distribution and analytics platforms making it easier to track success

Growing Global Listenership

 Why podcasts are still expanding into international markets
 Potential for multi-language or cross-cultural shows
 Opportunities to reach new demographics that weren’t listening before

Evolving Monetization Models

 Sponsorships, affiliate marketing, and subscription-based models
 Using membership sites or premium content to create sustainable income
 Why brands are doubling down on podcasts as a marketing channel

Standing Out with Authenticity

 The power of genuine storytelling and human connection
 Differentiating factors: personality, format, and unique angles
 Cultivating an engaged community vs. chasing large numbers

Low Barrier to Entry, High Creative Freedom

 Podcasting as a playground for testing ideas and formats
 Multi-platform promotion: How social media and video can amplify your message
 Simple steps to get started with minimal equipment and upfront costs

Future-Proofing Your Brand

 Positioning yourself as a thought leader in your niche
 Building relationships and networking through podcast interviews
 How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.)

Key Takeaways for Listeners

 Despite a seemingly crowded market, there’s a massive appetite for new, specialized shows.
 Advances in tech and the global growth of podcasting create unique opportunities in 2025.
 Authenticity, hyper-niche content, and community-building can help your podcast stand out.
 Monetization models continue to diversify, making it easier to earn income and sustain your show.
 Starting now means you’ll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online to see which Blubrry plan is meant for you.

Listener Challenge
What unique angle or niche do you have that would stand out in the podcasting world? Whether you’ve already got an idea or you’re still brainstorming, we’d love to hear from you. Share your concept or inspiration on social media with the hashtag #FuturePod2025, and let us know how you plan to make your mark in the world of podcasting!

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.

Why 2025 is the Perfect Time to Start a Podcast (Even If It Seems Oversaturated) – PCI 432

The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson.

Greg Thompson

Since its launch in 2016, Thompson's show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking.

Check out the Podwheels network here

Find his Podcaster of the Month article here

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On the Road to Success: Podwheels’ Path with Greg Thompson – PCI 398

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