Minter Dialogue #50 --This interview is with Giles Palmer, CEO and founder of BrandWatch, a UK-based social media monitor company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather difficult, if not disputed area in the world of social media marketing. You'll appreciate Giles' down to earthiness in this conversation I had with him, where we discuss the challenges of tracking the social media networks, forums and blogs to help brands navigate the 2.0 web. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)