Joakim Nilsson is a Swede living in Paris, whom I met on an Internet TV show at TechToc. Joakim is in charge of Social Media group wide at Betclic Everest, one of the leaders worldwide in online gambling and gaming. In this interview, we discuss social media at Betclic, explore a couple of interesting case studies, as well as discuss the big trends for 2012. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)