MDE #7: Interview with Jonathan Salem Baskin, Global Brand Strategist

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Episode
7 of 618
Længde
44M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. In this interview, we look at the bigger lessons for marketers from 2010 and what lies ahead for brands. We discuss the differences between marketing in Europe versus the US as well as the challenges for building international brands. Plus, Jonathan talks about his strategy for keeping "out of the box." Support the show (https://www.patreon.com/minterdial)


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