Marketing Performance A Complete Guide - 2021 Edition

Do you have common metrics like reach, sales lift, market share, or response across media?

Does the senior executive team regularly and formally assess marketing performance?

Does your organization make use of automated information systems that support procurement?

How can the model for measuring the marketing performance of online retailers be operationalized?

How do you lead marketing performance by designing the appropriate metrics?

How is your business marketing performance linked to the strategic vision of your organization?

Is the marketing message in line with organization operations, strengths, and weaknesses?

What are the most useful metrics for measuring content marketing performance?

What is the role of Social Media ROI in marketing and marketing performance?

What marketing performance tools have you implemented to track trends and calibrate profitability?

This Marketing Performance Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Performance challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Performance investments work better.

This Marketing Performance All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Marketing Performance Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Performance maturity, this Self-Assessment will help you identify areas in which Marketing Performance improvements can be made.

In using the questions you will be better able to:

Diagnose Marketing Performance projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Marketing Performance and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Marketing Performance Scorecard, enabling you to develop a clear picture of which Marketing Performance areas need attention.

Your purchase includes access to the Marketing Performance self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

© 2020 5STARCooks (E-bog): 9781867463979

Release date

E-bog: 16. december 2020