The Profit Pattern: The Top 10 Tools to Transform Your Business: Drive Performance, Empower Your People, Accelerate Productivity and Profitability John Mautner
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
- 9 Bedømmelse
3.7
- Varighed
- 3T 7M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
© 2010 Ascent Audio (Lydbog): 9781596596559
Udgivelsesdato
Lydbog: 18. august 2010
Tags
Andre kan også lide...
- Gonzo Marketing Christopher Locke
- The Referral Engine: Teaching Your Business to Market Itself John Jantsch
- Selling the Sizzle: Hot Marketing Strategies for Business Owners Bryan Heathman
- Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Jonathan L.S. Byrnes
- Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Stephen Denny
- Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
- Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Jay Conrad Levinson
- Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Bernd H. Schmitt
- Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
- Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Sitemen Garland
- Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
- Blueprint to Business: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't Michael Alden
- Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
- Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
- Gravitational Marketing: The Science of Attracting Customers Travis Miller
- Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Jay Conrad Levinson
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business CC Chapman
- Virtual Freedom: How to Work With Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business Chris Ducker
- The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success Ron Willingham
- What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill
- High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
- Eat People: An Unapologetic Plan for Entrepreneurial Success Andy Kessler
- Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Micah Solomon
- Taking Smart Risks: How Sharp Leaders Win When Stakes are High Doug Sundheim
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
- The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney
- Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet
- The Mesh: Why the Future of Business is Sharing Lisa Gansky
- Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
- Grow Wherever You Work: Straight Talk to Help with Your Toughest Challenges Joanna Barsh
- The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business Steven D. Strauss
- Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin
- Negotiation Skills for Salespeople: Get What You Want at the Negotiating Table Made for Success
- The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters David Borgenicht
- Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Jamie Shanks
- Sales Success for the Rookie: How to Succeed at Sales Right from the Start Steve Lentini
- Always On: Digital Brand Strategy in a Big Data World Arve Peder Overland
- Making the Jump into Small Business Ownership David Nilssen
- The Ultimate Sales Pro: What the Best Salespeople Do Differently Paul Cherry
- Big Ideas… for Small Businesses John Lamerton
- Beyond Competitive Advantage-How to Solve the Puzzle of Sustaining Growth While Creating Value: How to Solve the Puzzle of Sustaining Growth While Creating Value Todd Zenger
- Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media DJ Heckes
- Unstoppable: Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do Dave Anderson
- Customer Loyalty: Top Strategies for Increasing Your Company’s Bottom Line Justin Sachs
- The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Maribeth Kuzmeski
- Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Bernhard Schroeder
- The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility Gail Z. Martin
- Total Leadership: Be a Better Leader, Have a Richer Life Stewart D. Friedman
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
- Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers Jill Konrath
- Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back David Finkel
- The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
- Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) George S. Day
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
- The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Michael Port
- Why Women Buy: How to Sell to the World’s Largest Market Dawn Jones
- The Real Mad Men of Selling: The Best of J. Douglas Edwards J. Douglas Edwards
- Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
- Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
- The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life Dave Logan
- Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
- The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond Dr. Gary S. Goodman
- Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel
- Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rob Fuggetta
- Free - The future of a radical price Chris Anderson
- The Entrepreneur's Starter Kit: Expert Insights into Small Business Success Lyn Christian
- Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force Byron Matthews
- Good Authority: How to Become the Leader Your Team Is Waiting For Jonathan Raymond
- Speeches by Great Business Leaders SpeechWorks
- The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Jeffrey Gitomer
- The Most Successful Small Business in the World: The First Ten Principles Michael E. Gerber
- Inside Larry's and Sergey's Brain Richard L. Brandt
- Investigative Selling System Omar Periu
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedFlex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
