Minter Dialogue Episode #180 —

This interview is with Simon Barrow, a man with an illustrious career in brand management, agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses in their mergers and acquisitions, looking at those thorny people issues. In this podcast, Simon and I discuss today’s challenges of employer branding, and explore how can conglomerates manage an employer brand while allowing individual brands to thrive. We also look at some of the “soft” issues revolving around M&A.

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