Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
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Økonomi & Business
KV Sridhar (Pops) talks about the inherent traits one should possess to flourish in the world of advertising. He talks about the notion of story-telling relating it to how children lie but get away with it because of the innocence. He also alludes to the criticality of understanding the client business, socio-cultural trends and a nuanced understanding of human behavior to flourish in the industry.
Release date
Lydbog: 2. november 2019
Tags
Dansk
Danmark