Minter Dialogue #64 --This interview is with Dorie Clark, whom I met at SXSW2013. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published with the Harvard Business Review Press. A former presidential campaign spokesperson in the US, and a professor and lecturer at some of the most prestigious institutions, Dorie is also a frequent contributor to Forbes and the HBR. In this interview, we discuss what it means to define your personal brand, how to measure it and some of the key issues for individuals -- including the CEO -- to develop a personal brand within the company. Some great insights. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)