Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child. What used to be considered nerdy and not really mainstream has well and truly shifted into the spotlight in recent times. Some of that can be attributed to the rise in popularity of esports as well as the never-ending releases of superhero movies. At Supanova, supa-star celebrities, fan-clubs, exciting exhibitors, and exclusives have been woven in with entertainment technology, collectables, and toys. Whether they are seven, or seventy, Supanova boasts an incredibly engaged audience who have huge passion for the content. That presents a great opportunity for brands through sponsorship. Listen in as Patrick Bradley, Business Development, Brand Partnerships, takes us inside sponsorship at Supanova. You can learn more at www.supanova.com.au and connect with Patrick via email on patrick at @supanova.com.au or via LinkedIn. During the show, Patrick talks about Supanova’s dedicated sponsorship website, sponsor.supanova.com.au, which includes more information on the MWave case study discussed. Also joining us is Sam Irvine, SponServe’s GM – Product, to discuss his latest blog which highlights some of the things that we can all learn from Budweiser’s activations as an official partner of the FIFA World Cup.

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