A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. Jackie grew Slingshot Sponsorship from a start-up to an international, award-winning agency with a head office in London as well as offices in Singapore and Oslo. It’s not so much that Jackie thinks sponsorship is easy. It’s more that she’s started a personal crusade to help people who she believes are making stupid mistakes that hurt their sponsorship programs; both rights holders and brands. Recently, after selling Slingshot in 2017 to The Marketing Group, Jackie wrote a book, Pinpoint – How challenging the norm is the only route to success in selling sponsorship. Jackie joins us on the show to discuss some of the learnings from the book as well as her wider views on the sponsorship industry. Also joining us on the show, to discuss his latest blog, is our MD, Mark Thompson, who has written about the keys to using talent in sponsorship. Enjoy.

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