There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to be bound to their home country while traveling domestically for away fixtures. There are some sports teams, however, that travel the globe competing and that includes cycling. While some teams may yearn for the ability to take their sport across the world, and engage with non-domestic markets, it does come with its own unique set of challenges. In this episode, Kolja Koracak, Brand Director, takes us inside sponsorship at Bahrain Merida Pro Cycling Team. One awesome thing that Kolja mentions is the 360 video the team put together. You can connect with Kolja on LinkedIn and find out more about Bahrain Merida Pro Cycling Team on their official website. Before we hear from Kolja, Daniel Ferguson-Hill, SponServe’s Commercial Manager for Australasia, joins us to discuss the changing face of sponsorship deals and what the next generation looks like. Enjoy.

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