Minter Dialogue Episode #160 — This interview is with Adrian Swinscoe, a consultant, speaker and author of RARE Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a great podcast I can also encourage you listen to! In this chat, Adrian talks about some really interesting and different cases of companies delivering a superior customer experience. Some great insights for anyone looking to become more customer centric. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)