My guest on the podcast this week is Ivo Totev, Chief Marketing Officer of Cloud ERP at SAP He is a seasoned marketing veteran with more than 25 years of experience in the IT industry. In his current role at SAP, he’s responsible for defining marketing strategy and vision for SAP S/4HANA Cloud, SAP Business ByDesign, and SAP Business One. Prior to his role at SAP, Ivo was the CMO of Unit4 Group and served as CMO and Head of Cloud Business at Software AG. During our interview we explore the changing nature and role of business software in today’s society and what needs to be done to ensure we maximize the impact we can gain from it. Here are some of Ivo’s quotes: “Business software is the foundation of changing over business models that we see around the worlds." "This is the backbone of driving our whole economy worldwide." " With the rise of Artificial Intelligence, machine learning, deep machine learning, now we're getting into a phase where business software actually understands what I am up to, and can proactively help me." "This is so revolutionary. This changes so much that, I'm sure in 10 years, we'll be looking back and saying, "Well, you know, the Internet was a great foundation and cloud was also a great foundational element in their first generations, but none of those technologies or movements really changed the way we see business software as much as this latest revolution," "As responsible people living in our society, we need to make sure that we create technologies and solutions, and drive a discussion into society in a way that, in the end, people looking back at this year will say, "It was disruptive, it changed the life of many people. It changed the lifes of many, many more people to the positive." By listening to this interview, you will learn three things: 1) How, by leveraging various technology components, you can change the nature of decades old-application concepts - even ERP. 2) Why we should strive to make business applications completely ‘hands-free’ 3) And why every entrepreneur should put serious time aside to rethink its business model See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices