The Journal.The Wall Street Journal & Spotify Studios
This is a short excerpt from our full conversation with Airtable founder and CEO Howie Liu. Watch the full episode here: https://www.youtube.com/watch?v=rCR-zFXiXKA&t=2s
Howie spent 2.5 years building Airtable before launching – and only talked to about a dozen customers in that time.
In this clip, he explains why that approach made sense for a platform company, and how founders can validate ideas without drowning in customer discovery.
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