Økonomi & Business
An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to strengthen sustainability messaging. By linking theory with real-world application, it positions green marketing as an essential pillar of ethical and future-ready business practice.-Key Features Traces the evolution and core principles of green marketing. Designs sustainable strategies across product, price, place, and promotion. Adopts authentic communication methods to avoid greenwashing. Applies green packaging and other eco-friendly initiatives effectively. Leverages digital platforms to amplify sustainability messages.
© 2025 Bentham Science Publishers (E-bog): 9798898811655
Udgivelsesdato
E-bog: 21. november 2025
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som lytter og læser ofte.
129 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
179 kr. /måned
For dig som vil prøve Mofibo.
89 kr. /måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her