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Fujifilm held another Fujikina event, this time in Australia, to announce four new products: the X-T50, the GFX100S II, XF 16-50mm f/2.8-4.8 R LM WR lens, and the GF 500mm f/5.6 R LM OIS WR. Two of these announcements, the lenses, were expected: Fujifilm is one of the few companies that publishes lens roadmaps well ahead of official product announcements. But the two cameras were less so, especially considering the GFX 100 II was announced so recently, seeing the GFX100S II may have come as somewhat of a surprise. The X-T50 is also a bit unexpected and it brings a new dial to the party that is just for film simulations.

There is a lot to discuss, and that's not even touching on the new Sigma 24-70mm f/2.8 Art II, which was also announced this week. It's a packed episode that you won't want to miss!

In This Episode:

• 00:00 - Intro (first food you'll grab in Japan) • 06:27 - Nikon bought RED for just $85M • • 09:23 - Contextualizing that value • • 11:12 - Fujifilm's profits are soaring • • 15:06 - Sigma's new 24-70mm f/2.8 is REALLY good • • 19:33 - Fujifilm's MASSIVE week! Everything Fuji announced and what excites us! • 21:44 - X-T50 • • 25:05 - GFX 100S II • • 28:58 - XF 16-50mm f/2.8-4.8 R LM WR • • 35:05 - GF 500mm f/5.6 R LM OIS WR • • 40:43 - Fujifilm makes a lot of cameras now • 47:06 - What have you been up to? • 51:03 - Tech support, and a disclaimer • 52:46 - How close would a full frame with a 1.4x teleconverter be to an APS-C camera at the same shutter speed and f-stop? • 55:14 - What is a good Sony lens to get started with videography? • 57:24 - What is your favorite camera menu system? • 1:02:04 - What is your favorite obscure camera feature? • 1:05:46 - Is the photo and video industry toxic? • 1:11:38 - Never read the comments