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Educator

Alexandra Howson PhD | CME Writer

Researcher

Write Medicine is your weekly shot of powerful, practical tips to transform your CME content from meh to marvelous.

Join me, Alexandra Howson, PhD, a medical writing veteran with battle scars and wisdom from the CME trenches. Each week I crack open insights via conversations with CME rockstars on adult learning secrets, killer outcomes frameworks, and the hottest healthcare trends.

Consider Write Medicine your personal power-up session. I spill the tea on proven techniques for crafting CME content that will inspire and arm you with the tools to create unforgettable learning experiences.

Whether you're a CME newbie or a seasoned pro, Write Medicine is your one-stop shop to become a CME writing Jedi. ️✨

Don't just listen to Write Medicine—devour it. Your CME will never be the same.

Write Medicine

Are you prepared for how AI and private equity will reshape continuing medical education (CME) in 2025? As CME professionals face rapid industry changes, staying ahead of emerging trends is crucial for creating impactful educational content. This episode unpacks the key developments that will affect how you develop and deliver CME programs in the coming year.
In this episode, you'll discover:

How to leverage emerging trends like AI and confidence frameworks to position yourself as an indispensable strategic partner to your clients

Practical strategies to integrate patient perspectives and real-world data into your content development process

Specific ways to evolve your service offerings and build flexible workflows that adapt to changing project dynamics

Press play to unlock your roadmap for thriving in the 2025 CME landscape and learn exactly how to future-proof your freelance business in an industry that's transforming at breakneck speed.Future Proof
Timestamps
00:00 Introduction to the Evolving CME Landscape
00:49 Key Trends Shaping CME in 2025
03:23 The Role of Artificial Intelligence in CME
06:30 Confidence Frameworks and Outcomes Measurement
13:25 Patient-Focused Education
17:38 Interprofessional Continuing Education (IPCE)
19:56 Impact of Private Equity on CME
21:41 Practical Strategies for Independent CME Professionals
24:44 Conclusion and Future Outlook
Resources
WriteCME Pro
Finding the Freelance Clients You Deserve
Healthcare Information and Management Systems Society
FDA’s Digital Health Center of Excellence
AI in CME Cheat Sheet 
AMA’s Health Equity Resource Center
AAMC (Association of American Medical Colleges) toolkits on cultural competency and equity in medical education.
WHO’s Social Determinants of Health Framework.
CME/CE Market Trends

Future-Proofing Your CME Writing Biz: Preparing for 2025

In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals.
Four Major Shifts in CME:

Increased use of technology, including artificial intelligence

Evolution in the science of learning and cognitive load

Technology utilization for clinical practice relevance

Development of adaptive and collaborative models across disciplines

Key Takeaways:

Data collection and analysis remain significant challenges for many CME organizations

The importance of "unlearning" outdated approaches while maintaining what works

Strategic alignment with organizational priorities is crucial for success

The field must evolve from episodic learning to sustainable, data-driven approaches

Looking Ahead:

Need for more systematic professional development in CME

Importance of collaboration to avoid common challenges

Focus on creating nimble educational systems with robust assessment

Emphasis on critical thinking and practical application

Resources
Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024. 
Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.

Don't Be Kodak: Future-Proofing Your CME Strategy

What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effective. The latest Alliance for Continuing Education in Health Professions conference keynotes reveal surprising insights about AI bias, observation skills, and behavior change that challenge conventional approaches to CME program design.
• Discover concrete strategies to identify and address AI bias in your educational programs, including a practical checklist for evaluating AI integration in healthcare education
• Learn how art history methods can dramatically improve clinical observation skills through specific techniques like "close looking" and formal analysis
• Master the science of "complex contagion" to design more effective peer learning networks, backed by new research showing networked physician groups make significantly fewer diagnostic errors
Listen now to transform your CME programs with evidence-based insights from Dr. Immani Shephard, Dr. Siobhan Conaty, and Dr. Damon Centola on AI ethics, clinical observation, and driving meaningful change in healthcare education.
Resources
Glickman, M., Sharot, T. How human–AI feedback loops alter human perceptual, emotional and social judgements. Nat Hum Behav (2024).

AI, Art & Social Networks in Continuing Education for Health Professionals

Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions?
As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts is crucial for developing sustainable, high-quality educational programs and navigating your way as a CME professional.
In this episode, we’ll explore:

How CME funding has evolved from primarily university-based to a complex mix of commercial support, registration fees, and private investment

Why private equity firms are acquiring CME providers and what this means for content development

Key strategies for maintaining educational quality and professional relationships in an environment of frequent mergers and acquisitions

Listen now to gain insights into the $4.23 billion CME industry's funding transformation and position yourself for success in this rapidly changing landscape.
Timestamps
00:00 Introduction: The Art of Hustling Pool and CME
00:54 AI Bootcamp for Medical Writers
01:32 The Complex Financial Side of CME
02:06 Evolution of CME Funding
02:42 Pharmaceutical Influence and Regulations
05:47 The Impact of Compliance and Regulatory Codes
07:06 Current CME Funding Landscape
08:21 Private Equity in CME
10:48 Challenges and Questions for CME Professionals
12:08 Conclusion: Ensuring Educational Quality
Resources

Ratnasekera A, Impact of private equity on graduate medical education: A slippery slope. Am J Surg. https://doi.org/10.1016/j.amjsurg.2024.116160

ACCME's Standards for Integrity and Independence in Continuing Education (2020)

ACCME Data Report. Thriving Through Growth and Innovation—2023.

ACCME. Toolkit for the Standards for Integrity and Independence in Accredited Continuing Education

Follow the Money: The Unexpected Economics of CME

What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue producing accurate, impactful education? This episode explores how to navigate these challenges and source reliable evidence for CME content.
Tune in to learn where to find alternative, credible health data sources beyond federal agencies.
Don’t let disappearing data derail your CME planning. 
Resource
Grab your link to a living spreadsheet of alternative data and evidence sources. 

Timestamps
00:00 Introduction: The Challenge of Disappearing Public Health Data
01:20 Impact of Data Removal on Public Health
05:40 Alternative Data Sources for CME Professionals
09:33 Actionable Steps for CME Professionals
10:52 Conclusion and Call to Action

Missing Data? How to Keep Your CME Content Evidence-Based

How can continuing education transform nursing practice, reduce burnout, and empower nurses to advocate for themselves?
Nurses are essential to patient care, yet many struggle with limited access to high-quality education, workplace advocacy, and professional development. As CME professionals and medical writers, we have the power to create learning experiences that not only enhance clinical skills but also support nurse well-being and retention. In this episode, we dive into the evolving landscape of nursing education with two leaders from the American Nurses Association (ANA), exploring how we can design more impactful, outcomes-driven education for nurses.

Discover how the 2025 Code of Ethics for Nurses is reshaping professional development and why it matters for your CME programs.

Learn how continuing education directly combats burnout and improves nurse retention—and what that means for healthcare organizations.

Gain insights into the challenges of funding and implementing nurse education, and strategies to advocate for protected education budgets.

Press play now to learn how you can contribute to the future of nursing education and design CE programs that truly make a difference!
Abbreviations
Here are the acronyms mentioned in the episode along with their full forms:

ANA – American Nurses Association

CNE – Continuing Nursing Education

CMS – Centers for Medicare & Medicaid Services

CE – Continuing Education

CME – Continuing Medical Education

APP – Advanced Practice Provider

DNP – Doctor of Nursing Practice

PPE – Personal Protective Equipment

PHI – Protected Health Information

PI – Personal Information

LACE – Licensure, Accreditation, Certification, and Education

GME – Graduate Medical Education

OPP – Organizational Practice Policies

AAPA – American Academy of Physician Associates

LACE – Licensure, Accreditation, Certification, and Education

Timestamps
00:00 Introduction to Nursing Education Challenges
00:40 Meet the Experts: Dr. Jennifer Shepard and Dr. Sean de Garmo
01:54 The 2025 Code of Ethics for Nurses
08:02 Addressing Gaps in Nursing Education
10:41 The Importance of Continuing Education in Combating Burnout
16:40 Advocating for Nursing Education and Professional Development
24:04 Outcomes-Based Education and Interdisciplinary Collaboration
34:50 Conclusion: The Lifeline of Continuing Education

Empowering Nurses Through Education: Reducing Burnout, Building Leadership, and Elevating Care

Audrie Tornow is Managing Partner at Excalibur Medical Education. We talked about the role of creativity, intentionality, and failure in designing education content for clinicians in healthcare. 

 01:27 Introductions with Audrie Tornow
02:31 Audrie talks about her beginnings and journey into medical education: No one majored in CME…
04:34 Does anyone remember transparencies? 
05:50 How has your background in English informed the way you approach education design and delivery?
 “When we plan education, it has become something where everything has a purpose because cost is affiliated with it. Planning it out and knowing what we want, starting with the end in mind, has become more critical than ever.”
07:23 How do you personally define good learning for adults, especially for those working in healthcare?
 09:23 What’s your sense of what learners are looking for in their education during the COVID-19 pandemic?
 “We talk about online fatigue, but right now so many providers and partners out there are seeing larger metrics than ever in online activities. And so, we’re showing we’re versatile. We’re showing we can adapt.”
 14:11 What are some of the shifts you’ve seen in the last few months that really try to creatively engage with a) where learners are and the challenges they may be facing in their personal lives and b) getting around that virtual approach?
18:06 How was the ability of educators within the CME world changed in order to prepare them to work more fluidly and intimately with partners?
 21:53 How effective do you think our field is in openly discussing failure?
 “I think people think that demonstrating failure means you aren’t a trusted partner. That you aren’t a successful business. And that’s definitely a perception that’s valid, but I think there’s so much to be learned by saying ‘I tried this, here was the idea. And it didn’t work.’ And it might be that next partner that says, ‘Actually if you had just done this.’ They might be the missing piece.”
 24:02 You talked about the potential reemergence of print as something that might be increasingly appealing to learners. Can you talk a little bit about that?
Resources
Eric Weiner. The Geography of Bliss. Twelve. 2009.
Transparencies
Results of the Alliance 2016 Environmental Scan. Almanac.
Ben and Jerry Flavor Graveyard
Accreditation Council for Continuing Medical Education. ACCME Data Report 2019. 
 
 
 
 
 
 
 
Support the show
📍Grab the WriteCME Roadmap
⭐ Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast

Creativity and Failure in CME/CPD

My conversation today is with Dr. Andrew Chacko, a psychiatrist and leader in healthcare innovation. Andrew uses his medical experience to teach others how to become design thinkers using cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. He is passionate about transforming healthcare into the vital, rewarding, and life-changing practice that it can be for patient, provider, and support professionals alike.Show Notes/Highlights
[04:43] - Design thinking applied to problems in healthcare.
[09:37] - Design thinking and problems caused for healthcare by COVID-19.
[14:16] - How does design thinking get systems (and leaders within) to start thinking about the people who support those systems?
[19:10] - The synergy between design thinking and other ongoing healthcare initiatives e.g., CME/CPD. 
[31:18] - The application of design thinking to clinician education.
Where to connect with Andrew
WEBSITE: https://www.drchacko.com/
INSTAGRAM: https://www.instagram.com/chacko_md/?hl=en
Here’s the Medium story Andrew mentioned.Articles on Design Thinking in Medical Education
Sandars J, Goh P-S. Design Thinking in Medical Education: The Key Features and Practical Application. J Med Ed Curr Devel. 2020. https://journals.sagepub.com/doi/10.1177/2382120520926518
Gottlieb M, Wagner E, Wagner A, et al. Applying Design Thinking Principles to Curricular Development in Medical Education. https://onlinelibrary.wiley.com/doi/pdf/10.1002/aet2.10003
McLaughlin J, Wolcott MD, Hubbard D, et al. A qualitative review of the design thinking framework in health professions education. BMC Medical Education. 2019;19(98): https://doi.org/10.1186/s12909-019-1528-8
 
 
 
 
 

Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast

Design Thinking in Clinician Education

Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medical Writers Association since 2002 and is the past president of AMWA-Northwest. She also teaches at the University of Chicago Graham School on the subjects of medical writing and editing.
In this week’s episode, Dr. Long shares:

 How she got into this specialized field

Better ways to practice patient empathy, and 

What healthcare professionals need to focus on first when it comes to creating educational content. 

Key Takeaways
[3:38] A little bit about Dr. Genevieve and how she got into the field of patient education.
[9:02] Dr. Genevieve shares what people need to be thinking about when they begin to write patient education materials. 
You might not realize it, but you have a lot of power and what you do/say can hurt the patient. 
For many health care professionals, the world of medicine is a comfortable place. For patients and their loved ones, it is not. It’s a traumatic experience for them. 
[13:16] When it comes to creating content, you want to focus on the most important content first. People have short attention spans! 
Get clear on what’s a ‘need to know’ vs. a ‘nice to know’. 
Should all of your words be short? Dr. Genevieve says no, but spacing plays a big role in readability. 
When it comes to adult learning, the more you’re engaged and interacting with the content, the better of an understanding you’ll get. Dr. Genevieve tries to incorporate this principal into her classes. 
[19:19] Patients who are engaged with their own healthcare journey tend to do better in their recovery. 
When faculty talks about ‘empowerment’, what do they really mean when it comes to patient education? 
[22:31] How are educators and providers thinking about information sharing and content creation in today’s landscape? 
[25:09] Dr. Genevieve shares the different types of materials she’s worked on over the years to make content more digestible. Informational videos are doing exceedingly well. 
[30:00] What resources are out there that content creators can leverage when creating simple and easy to understand patient education materials?
[33:45] Dr. Genevieve shares her tips on building a more empathic approach to her writing. 
Spend time with patients! Your materials will immensely improve. 
[37:25] The more people we can bring into science, the less fear people might have on certain medical procedures. 
[40:00] What don’t we do enough of in patient education? Dr. Genevieve shares her thoughts on usability testing. 
Resources
Thistleeditorial.comConnect with Dr. Genevieve: Bridgehealthcomm.com 
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast

Plain Language Patient Education

Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried and true tips on how to create engaging medical pieces that are simple and easy to understand.Key Takeaways

A little bit about Scott and how he got involved in this field. 

How has medical education evolved since the early 2000s? 

Scott defines what adult learning looks like in healthcare and how it slightly differs in other industries. 

What are some industry best practices out there where we can drive home the core message of ‘what does this all mean’? 

Writers love to show people how smart they are and reference as many medical guides as possible, but that’s not helpful! 

How can writers get better at creating more relevant content for their audience, especially if they don’t have a science or medical background?

Scott shares some advice on how to develop a case study that’s helpful to your readers.

How much style or personality can you have when writing these very educational and often serious materials?

Scott’s content development process.

Don’t get intimidated by the different content platforms out there. Everyone starts somewhere.

People underestimate how challenging medical content is, so it’s important to educate your higher ups on what actually goes into creating these pieces. 

ResourcesThistleeditorial.comCMEpaloozaConnect with Scott: Excalibur Medical Education & LinkedInGet access to Write Medicine podcast updates—and more—with Thistle Insights.
Quotes
 “What does it all mean? This can be challenging because we are not health care professionals, we’re not the ones seeing these patients. So we have to take our best guess and work with our faculty.”
“Make your materials interesting. No one wants to sit through the monotony of study and data. You got to figure out a way to translate the information in a way that’s going to resonate with people.”
“If you can be entertaining and still get your message across, that’s going to be the perfect way to do it. However, it doesn’t come naturally to a lot of people.”Podcast TeamHost: Alexandra Howson PhDSound Engineer: Suzen MarieShownotes: Anna CodinaListen on Apple Podcasts, Google, Spotify
Support the show📍Grab the WriteCME Roadmap⭐ Review the podcast🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche➡️ Join WriteCME Pro for ongoing professional development 🌐 Podcast website🎙️ Share the podcast

Follow the Money: The Unexpected Economics of CME

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