Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
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Extended Summary - Made To Stick: Based On The Book By Chip Heath And Dan Heath
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EXTENDED SUMMARY
MADE TO STICK
BASED ON THE BOOK BY CHIP HEATH AND DAN HEATH
SUMMARY WRITTEN BY: QUICK READING LIBRARY
CONTENT
Simple
Unexpected
Concrete
Credible
Emotional
Stories
The Curse of Knowledge
Making Ideas Stick in the Real World
The Power of Sticky Ideas
General Analysis
ABOUT THE ORIGINAL BOOK
“Made to Stick” by Chip Heath and Dan Heath explores the science behind why some ideas thrive while others fade away. The book delves into the elements that make ideas memorable, impactful, and actionable, offering a framework called SUCCESs, which includes simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Through real-world examples and research, the authors provide valuable insights into how to communicate ideas effectively, whether in business, education, or everyday life. The book emphasizes the importance of crafting ideas that resonate emotionally and are easy to understand, ensuring they leave a lasting impression.
© 2024 Quick Reading Library (Lydbog): 9798347831562
Release date
Lydbog: 5. december 2024
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