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EXTENDED SUMMARY
CONTAGIOUS
BASED ON THE BOOK BY JONAH BERGER
SUMMARY WRITTEN BY: EVERBOOK SUMMARIES
CONTENT
Introduction: The Science of Contagion
Social Currency: Looking Good by Sharing
Triggers: Top of Mind, Tip of Tongue
Emotion: When We Care, We Share
Public: Built to Show, Built to Grow
Practical Value: News You Can Use
Stories: Information Travels Under the Guise of Idle Chatter
The Importance of Valuable Virality
Applying the STEPPS
General Analysis
ABOUT THE ORIGINAL BOOK
In "Contagious: Why Things Catch On" by Jonah Berger, the central theme explores the underlying reasons behind why certain products, ideas, and behaviors become popular. The book delves into the psychology of social transmission, offering a framework to understand and influence what gets talked about, shared, and imitated. It uses a variety of real-world examples and research to illustrate the six key principles that drive contagiousness, known as S.T.E.P.P.S.: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
The narrative examines how these principles can be applied to engineer content that is more likely to spread through word of mouth and social influence, regardless of the size or scope of a product or idea. The book provides tools for both understanding and creating viral content.
© 2025 Everbook Summaries (Lydbog): 9798347785933
Release date
Lydbog: 19. februar 2025
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