Don't Be Kodak: Future-Proofing Your CME Strategy

In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals. Four Major Shifts in CME:

Increased use of technology, including artificial intelligence

Evolution in the science of learning and cognitive load

Technology utilization for clinical practice relevance

Development of adaptive and collaborative models across disciplines

Key Takeaways:

Data collection and analysis remain significant challenges for many CME organizations

The importance of "unlearning" outdated approaches while maintaining what works

Strategic alignment with organizational priorities is crucial for success

The field must evolve from episodic learning to sustainable, data-driven approaches

Looking Ahead:

Need for more systematic professional development in CME

Importance of collaboration to avoid common challenges

Focus on creating nimble educational systems with robust assessment

Emphasis on critical thinking and practical application

Resources Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024. Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.