My experience is most everyone thinks they know what their core values are, and in truth, very, very few do. And due to this we find ourselves doing things that are not fulfilling to us, and not engaged with what does fulfill us. Amidst that we grow…frustrated. Even to bitterness. Or fairly apathetic and just going through the grind. So I’ve brought someone on to the show to hear his story, of going from not understanding his core values, to getting very clear on them. I think it will help you better understand what core values really are and how to get clarity on yours…and adjust your life accordingly. Robert Glazer was walking aimlessly through school with his drive…disengaged. He decided to travel abroad and found his interest in business outside the school walls. He started learning the ropes, but it was still later that he found a desire to clarify his values. He spent six months getting clear on four, key core values. When he discovered them, he says the next 15 years were just fantastic. He founded a global marketing agency, started an inspirational newsletter called Friday Forward that reaches over 200,000 readers worldwide each week, and hit the #1 Wall Street Journal bestseller list as author of several books, including Elevate, and now is host of the Elevate Podcast. His show has many similar guests as I do here, and what drives them is a key focal point, but he gives more space to a business focus. As you enjoy the What Drives You podcast, I’m confident you’ll greatly appreciate Robert Glazer’s Elevate podcast. And if you go to robertglazer.com you can sign up for his Friday Forward newsletter on Substack.

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