Minter Dialogue Episode #171 — This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for ghd and in this interview shares with us some of the key components of ghd’s approach, including an inside look at ghd’s social media strategy and the importance of advocacy. Plenty of operational pointers and insights. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)