Are customers more satisfied with web-based interaction than other mediums of engagement?

Are the customers who make purchases by calling your call center the same who buy on line?

How can information systems be used to achieve strategic advantage at the industry level?

How do you determine if your business is due for a sales, marketing and service makeover?

Is the majority of your time spent on tasks that grow the business or bring in more money?

What are the most important tools and technologies for safeguarding information resources?

What eCRM implementation/ channels/application that your organization offer to customers?

What happens to companies that fail to integrate customer-related functions and channels?

Which are pure services, and which are basically providing information from other sources?

Will the iPad do likewise as a disruptive technology for the media and content industries?

This Customer Relationship Management Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Customer Relationship Management challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Relationship Management investments work better.

This Customer Relationship Management All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Customer Relationship Management Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Customer Relationship Management maturity, this Self-Assessment will help you identify areas in which Customer Relationship Management improvements can be made.

In using the questions you will be better able to:

Diagnose Customer Relationship Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Customer Relationship Management and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Customer Relationship Management Scorecard, enabling you to develop a clear picture of which Customer Relationship Management areas need attention.

Your purchase includes access to the Customer Relationship Management self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

© 2021 5STARCooks (E-bog): 9781867499053

Release date

E-bog: 4. januar 2021